Head of CRM - Regulated Markets
Head of CRM - Regulated Markets
Posted on :
03-07-2025
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1 Vacancy
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Job Description
Our client is a rapidly growing digital services provider with active operations in both Europe and the Americas. They are now looking for a Head of Regulated CRM to lead the strategy execution and scale-up of their CRM efforts in these regions. If youre a senior leader with deep expertise in regulated environments and a passion for data-led compliant and high-performing CRM this role is for you.
Tasks
- Own and evolve the regulated CRM strategy across key European and American markets balancing compliance with commercial growth.
- Drive lifecycle campaign performance across diverse jurisdictions ensuring tailored player experiences that meet both local regulations and player expectations.
- Ensure 100% alignment with national regulations and licensing conditions including communication limitations promotional rules and responsible gaming.
- Be a key stakeholder in lifecycle planning across acquisition onboarding engagement churn prevention and reactivation with a focus on increasing LTV and retention.
- Establish and contribute to scalable CRM workflows automation practices and audit-proof documentation to ensure precision efficiency and clarity across teams.
- Partner with Legal Compliance Product Data and Brand teams to create CRM initiatives that are not just compliant but market-leading.
- Shape the direction and growth of regional CRM teams ensuring high standards strong ownership and a performance-oriented culture.
Requirements
- CRM Seniority: 5 years in CRM with senior leadership responsibility ideally across regulated verticals (iGaming fintech etc.) and multiple international markets.
- Strong working knowledge of CRM compliance requirements in both European markets (e.g. Sweden Denmark Spain Italy) and American markets (e.g. Ontario New Jersey Colombia etc.).
- Ability to adapt strategies across very different regulatory environments while maintaining operational consistency.
- Comfortable setting the vision but also willing to dive into the operational detail when needed.
- Excellent collaboration skills with the ability to align multiple teams across legal brand commercial and tech.
- A natural leader who builds trust fosters accountability and knows how to scale teams for success.
Employment Type
Full Time
Key Skills
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