VP, Global Social Media Operations

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

About the Role

As the VP Global Social Media Operations you will design the systems and processes that power a world-class social ecosystem and keep it future-ready. Blending operational rigor with an eye for emerging trends youll lead the evolution of our global infrastructure while continuously exploring new technologies platforms and capabilities to keep us at the forefront of a rapidly changing landscape. Partnering across regions brands and business units you will align social strategy with enterprise priorities ensure scalable execution and unlock efficiencies that accelerate growth engagement and performance.

Key Responsibilities

Global Social Operations Strategy

• Build and continuously refine a unified social framework playbooks workflows KPIs and governance.
• Translate strategy into scalable data-led execution across paid owned earned and social commerce.

Cross-Functional & Regional Alignment

• Lead alignment across creative media data/analytics brand influencer customer experience and legal teams.
• Serve as the connective tissue between global and local social teams to ensure consistency and local relevance.

Technology Tools & Innovation

• Set the vision for the global social tech stack; drive tool selection integration and optimization.
• Pilot and scale emerging capabilities (AI automation generative content social commerce). Own the global social media tech stack (listening publishing analytics advocacy UGC content management).

Talent & Capability Building

• Define resourcing strategy central regional and in-market including in-house vs. agency mix.
• Lead global training and enablement to elevate social fluency across levels and functions.
• Champion DEI culture and talent development within global teams and partner agencies.

Performance Risk & Reputation Management

• Oversee real-time social intelligence to inform brand safety crisis response and executive reporting.
• Ensure adherence to global compliance standards and platform policy changes.
• Lead executive-level updates on performance opportunities and risk across the social ecosystem.

Qualifications:

• 12 years in marketing digital or social media roles; 5 years in global leadership.
• Experience in matrixed multinational organizations with a proven ability to drive operational transformation.
• Deep understanding of the end-to-end social ecosystem: paid organic influencer UGC and commerce.
• Strong grasp of MarTech data and social platform dynamics.
• Executive presence with exceptional communication stakeholder management and change leadership skills.
• Strategic thinker who can zoom out on enterprise goals and zoom in on operational detail.

Experience:

• Global oversight at a Fortune 500 or high-growth brand
• Led social operations or transformation at scale e.g. implementing global content systems in-housing social media consolidating tools etc.
• Demonstrated success in driving measurable business impact through social operations.