Marketing Specialist
Marketing Specialist
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1 Vacancy
Job Description
The Marketing Specialist under the direction of the Director of Marketing and Communication manages the day-to-day marketing tasks for the Office of Marketing and Communication including the social media channels of the college. The Marketing Specialist gathers information to create social media posts scripts web site updates and emails which describe and highlight college activities including educational opportunities accomplishments and special events. The Marketing Specialist remains up-to-date with new and emerging trends to help keep the colleges social media presence consistently relevant. The Marketing Specialist assists in emergency management communication at the college as needed. Additionally the Marketing Specialist assists the Director of Marketing and Communication in all areas of the Office of Marketing and Communication as needed.
ESSENTIAL FUNCTIONS
- Works as an extension of the colleges brand to increase enrollment by recruiting new students through engaging content and by connecting with existing students to support student retention and student success.
- Supports the marketing goals of CSI departments and programs by assisting with the construction of communication plans and editorial calendars and by offering best practices and industry expertise.
- Works closely with other CSI departments and programs to optimize the use of the colleges Customer Relations Management (CRM) platform.
- Manages the creation and distribution of email and text marketing campaigns including tracking of results.
- Manages the creation and distribution of radio Public Service Announcements for the college.
- Manages the advertising components of college-owned social media accounts.
- Monitors and manages the email address for general institutional inquiries.
- Assists with media inquiries as directed by the Director of Marketing and Communication.
- Assists with communication during emergency communication events as directed by the Director of Marketing and Communication.
- Performs other duties as assigned.
EDUCATION / TRAINING REQUIRED
- Associate degree in Communication Marketing or related field or equivalent work experience.
SPECIFIC SKILLS/ABILITIES REQUIRED
- Excellent written and communication skills
- Ability to work and be productive in a fast-paced environment.
- Ability to remain calm under pressure and meet deadlines.
- Must be a self-starter and have the ability to work with minimal supervision.
- Must have excellent time-management skills.
- Must be flexible and be willing to perform additional duties as needed to ensure the success of the team.
SPECIFIC SKILLS/ABILITIES PREFERRED
- Knowledge of Photography strongly preferred.
- Bilingual (English/Spanish) preferred.
TECHNICAL EXPERTISE PREFERRED
Experience with:
- Office 365 Apps (Teams Planner SharePoint Outlook etc.)
- Microsoft Office
- Constant Contact
- Cascade CMS
- Hootsuite
- Social Media (Facebook LinkedIn Snapchat Instagram X Threads and YouTube)
- Reach CRM
WORK SCHEDULE AND CONDITIONS
This position is an on-campus position at the College of Southern Idaho in Twin Falls. Typical work hours are Monday through Thursday from 8 a.m. to 5:30 p.m. and Friday from 8 a.m. to 4 p.m. However this position is also expected to attend multiple events throughout the year outside of those hours that may include parades fundraisers evening and weekend college events evening and weekend community events etc.
The College of Southern Idaho is an equal opportunity employer with a commitment to cultivating and sustaining an environment in which our employees and learners thrive. The College prohibits discrimination on the basis of any legally protected status.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
