CN_Senior Social Communication Specialist
CN_Senior Social Communication Specialist
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Job Description
Contribute to China marketing by creating social Comms excellence in the fast changing and unique social media landscape; continuously driving consumer preference and engagement with Conti through consumer centric contents and campaigns. Responsible for Conti and 2nd brand official website and social accounts including WeChat (2C & 2B) WeChat video Weibo Tiktok Redbook Bilibili and lead agency on both always on content planning & creation and social campaigns. Implement social content & campaign according to MKT & Brand Communication priorities.
To reach to wider TA on social media and turn them into Conti fans through attractive contents and WOM campaigns.
Social Retainer
Develop social retainer strategy and content planning aligning with MKT priorities.
Create social content customized for each platform to maximize Social Comms results.
Responsible for owned platforms daily operation including but not limited to Conti and 2nd brand WeChat (2C & 2B) WeChat video Weibo Tiktok Redbook Bilibili etc.
Keep explore and recommend new online marketing channel to optimize social Comms
Social Campaign
Lead social campaign to increase Conti SOV and brand preference.
Supervise agency to set measurable KPI and track closely in every campaign to maximize ROI.
Website Management
Regular website and intranet content update.
Website daily maintenance and optimization.
Ad-hoc Project
Participate and contribute as Social Comms expert such as IMC campaign support internal Comms project when in need
Qualifications :
BA in business or literature.
Excellent in both English and Chinese writing.
Above 3 years experience in social Comms familiar with Chinese social landscape.
Proven track record on social content creation accounts operations and social campaign.
Excellent in project & process management.
Rich experience in vendor management and external partner collaboration.
Able to lead social campaigns and collaborate with other Comms functions to seek their support.
Premium international brand work experience prefered.
Active social player with established personal social brand preferred;
Favor of driving preferred.
:
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
