Lead, Growth Strategy
Lead, Growth Strategy
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$ 173000 - 259000
1 Vacancy
Job Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.
Were looking for a Lead Growth Strategy to join Snap Inc. In this role youll design and launch high-impact programs focused on driving sustainable retentive growth among Snaps global Small and Medium Customer (SMC) segmentspecifically for App Ads vertical. Quarter-backing SMC organizations overall strategy for App Ads advertisers this role will own SMCs global retentive growth goals. And ensure that small and medium sized advertisers succeed by leveraging Snap to power their business growth.
The ideal candidate brings experience owning growth goals (such as monthly active users/advertisers or retained users/advertisers) and leading go-to-market initiatives with a lens akin to driving partner-led or product-led growth. They will have a proven track record in problem solving scaling and leading growth programs or initiatives. They will develop deploy and scale global growth programs that address the needs of small and medium businesses in their segment - via a test and iterate framework. The role will set and own strategic go-to-market roadmaps with clear resourcing and support from a wide array of cross-functional groups (Marketing Operations Product Engineering Advertiser Support and Data Science).
What youll do:
Build and execute growth programs for App Ads vertical globally to achieve advertiser acquisition activation and retention goals.
Identify new growth opportunities to acquire and retain advertisers leveraging customer insights product and performance data market trends and growth best practices.
Plan test and scale programs to grow adoption of business solutions across Snaps platforms driving experimentation and optimization across programs campaigns and in-product experiences.
Own x-segment program strategies from ideation to goal attainment developing business plans customer and market insights and analyzing program effectiveness.
Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance.
Lead functions like Data Science Operations Marketing Customer Insights to analyze program effectiveness design experimentation frameworks adopt a test-and-learn approach into programs and build customer-centricity.
Drive communication and influence a broad range of stakeholders including executives.
Knowledge Skills & Abilities:
Experience developing growing and sun-setting growth programs especially into SMB or high-growth consumer areas.
Proven track record in driving programs that are multi-geography and complex in nature.
High comfort with and passion for data driven decision making.
Experience simplifying complexity and effectively communicating with business and technical executives as well as external stakeholders.
Self-starter with strong collaboration skills and ability to multitask.
Ability to adapt to changing priorities and is comfortable with ambiguity.
Experience or familiarity in working with the media or digital advertising industry.
Ability to influence and drive change among partner teams and leadership in service of building new approaches and shifting the daily behaviors of a team.
Proficiency in presentation skills and comfort presenting to and communicating with senior leadership.
Experience leading cross-functional teams to launch new programs and drive results in a rigorous KPI-driven setting.
Proven track record in problem solving analytical thinking and driving strategies that are data-driven and people-informed.
Minimum Qualifications:
BS/BA degree or equivalent years of experience.
8 years experience in growth consulting corporate strategy partner marketing or product management.
Preferred Qualifications:
Masters degree or MBA or a degree in engineering mathematics or economics.
Experience launching maintaining and sun-setting scaled growth initiatives.
Passion for structured problem solving developing / testing hypotheses and modeling.
Direct experience in the App Ads industry
Passion for change Snapchat and creativity!
If you have a disability or special need that requires accommodation please dont be shy and provide us some information.
Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.
At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).
Compensation
In the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
The base salary range for this position is $173000-$259000 annually.This position is eligible for equity in the form of RSUs.
Employment Type
Full-Time
