Lead Generation Associate
Lead Generation Associate
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Job Description
Assist in identifying potential leads by researching companies decision-makers and industry segments using LinkedIn company websites.
Support in building and maintaining a lead database using spreadsheets and CRM (e.g. Zoho).
Learn and use prospecting tools like Apollo LinkedIn Sales Navigator and under the guidance of senior team members.
Draft and send initial outreach emails and LinkedIn messages based on approved templates.
Coordinate and schedule discovery calls or meetings for the sales/BD team with qualified leads.
Track and report performance metrics such as email open rates response rates and meetings booked.
Perform A/B testing of messages under supervision to learn best practices in outreach.
Collaborate with team members to refine prospect lists and improve targeting strategies.
Stay updated with emerging tools trends and best practices in lead generation and outbound sales.
Regularly update the CRM with lead status communication notes and task completion.
Take initiative to learn about the company s services target industries and client pain points.
Requirements
0-12 months of experience in lead generation.
Strong interest in sales lead generation or business development.
Good written and verbal communication skills.
Basic knowledge of Microsoft Excel or Google Sheets.
Familiarity with LinkedIn and email communication.
Willingness to learn CRM tools and outreach platforms.
Benefits
Office Hours: 5 days a week with first and third Saturday working.
Office timing: 10:00 am to 7:00 pm
Small and friendly Team Culture with high exposure to learning in different domains
Increment: As per market standards
, Communication, LinkedIn Sales Navigator, email handling, scheduling,
Education
UG: BBA /BBM./ - Any Specialization PG: MBA/(H) - Any Specialization (PG not compulsory)
Employment Type
Full Time
