Communications Specialist
Communications Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Primary Purpose:
The Communications Specialist plays a key role in executing internal and external communication strategies to engage students staff parents and the community. This position focuses on social media platforms to expand reach and engagement manages other digital content and enhances the visibility of NBISD through storytelling media relations and strategic communication initiatives.
Qualifications:
Education/Certification:
Associates degree required. Bachelors degree in Communications Public Relations Journalism Marketing or a related field preferred.
Special Knowledge/Skills:
Proficiency in social media management content creation and analytics.
Must stay up to date on evolving social media trends and analytics to inform content strategy and optimize performance.
Strong writing editing and proofreading skills with attention to detail.
Experience with graphic design photography and video production is a plus.
Ability to multitask and meet deadlines in a fast-paced environment.
Strong interpersonal skills and ability to collaborate with diverse stakeholders.
Proficiency in Meta Business Suite Canva CapCut Google Suite Adobe Creative Suite or equivalent and other relevant content management systems (CMS) or digital content creation tools.
Knowledge of best practices in digital communications.
Experience:
Minimum of 2 years of experience in communications media relations or marketing (education or public sector experience preferred).
Major Responsibilities and Duties:
- Develop and distribute compelling content across multiple platforms including district websites social media blog posts and press releases.
- Manage district social media accounts creating engaging posts and responding to inquiries in a timely manner.
- Assist in coordinating and promoting district events community outreach efforts and stakeholder engagement initiatives.
- Write edit and proofread communications including speeches talking points and presentations for district leadership.
- Serve as a media liaison drafting responses coordinating interviews and maintaining positive relationships with local news outlets.
- Capture and edit photos and videos to support district storytelling and promotional efforts.
- Monitor news coverage social media trends and public sentiment related to the district.
- Ensure all district communications align with branding guidelines and core messaging.
- Support crisis communication efforts by helping to draft and distribute timely updates.
- Maintain a professional level of confidentiality regarding all district matters.
- Ability to work flexible hours including evenings and weekends as needed.
- Perform other duties as assigned by the Director of Communications.
Supervisory Responsibilities:
None
Working Conditions:
Mental Demands/Physical Demands/Environmental Factors:
Tools/Equipment Used: Standard office equipment including personal computer and peripherals
Posture: Prolonged computer use; sitting; occasional bending/stooping pushing/pulling and twisting
Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching
Lifting: Occasional light lifting and carrying (25 pounds)
Environment: May work prolonged or irregular hours; occasional districtwide travel
Mental Demands: Work with frequent interruptions; maintain emotional control under stress
Occasional districtwide and statewide travel; frequent prolonged and irregular hours.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
