Mustang Brand Manager
Mustang Brand Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
At Ford Motor Company we are the movers of the world and the makers of the future. We get up every day roll up our sleeves and build a better world -- together. At Ford were all a part of something bigger than ourselves. Are you ready to change the way the world moves
The Mustang Brand Manager is the brand lead for developing the Mustang Go to Market launch and sustainment plan.
Responsibilities
What youll do
- Lead in developing the Mustang Go To Market plan and new model product launches
- Voice of Customer Brand lead for cross functional teams (noted below)
- Provide market feedback to vehicle programs regarding mix/rates pricing and cost reduction opportunities
- Subject matter expert on the customer competitive set the segment and marketplace dynamics
- Collaborate with Customer Ownership & Retention Engagement Mgr on development and delivery of Mustang Ownership Experiences
- Lead resource to the field marketing communications media communications and variable marketing teams
- Provide input and direction to the monthly production program sales and share process
- Validate all vehicle communications (e.g. order guide brochure website)
- Collaborate on model year price strategy and market equation development with the finance team
- Actively partner with Retail Marketing to set and adjust variable marketing programs to achieve sales & share object.
- Lead Mustang inventory analysis complexity reduction and revenue optimization processes
- Lead for dealer training strategy partnering with Retail Education & Training
- Respected stakeholder within critical groups including:
Marketing & Media Comms Retail Mrktg & FMCC Field Operations Market Areas / Dealers
Finance Auto Show Team BCA / Events Team Ford Performance & Racing
Product Marketing Education & Training Global Licensing Market Rep
General Mgt team Product Development Vehicle Engineering Design / C&M
Qualifications
Youll have
- Bachelors degree in marketing Business Administration or a related field
- 3 years of experience in brand management product marketing or automotive marketing
- Strong understanding of go-to-market strategies and product launch planning
- Proven ability to act as the voice of the customer and translate customer insights into business strategies
- Experience collaborating cross-functionally with sales marketing product development and finance teams
- Demonstrated ability to analyze market data to inform decisions on pricing mix/rates and cost optimization
- Familiarity with vehicle communications materials (e.g. brochures order guides digital assets)
Even better you may have
- Proficient in data mining and analysis (e.g. JD Power PolkMarket Research)
- Superb technical skills including Excel Word and Power Point
- Outstanding written & verbal presentation skills required for external / media & Senior Management interaction
- Ability to simplify complex issues develop compelling point of view persuasively make case for change drive action
- Overall business acumen and ability to develop innovative strategic and tactical actions
- Field experience in Sales or Service preferred
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
This position is a leadership level 6.
For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran status. In the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
Required Experience:
Manager
Employment Type
Full-Time
