Brand Ambassador; Brown Forman
Brand Ambassador; Brown Forman
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Job Description
Job Details
Description
About United
United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.
Want to get in on the funWed love to have you!
The primary responsibility of a United Brand Ambassador is to plan and execute brand development promotions to help gain distribution of United priority brands for beer wine and spirits. Brand Ambassadors help gain and execute the promotional arm of marketing for United and our suppliers in both the on and off premise accounts we service.
Qualifications
- Must be 21 years or older
- High school or vocational school diploma or GED equivalent required
- Valid drivers license for applicable state
- Able to secure and maintain auto-liability insurance in accordance with state laws
- Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws
- Sales experience in the food and drug industry preferred
- Extensive knowledge of product
- Restaurant/Bar/ industry experience preferred
- Must be able to work some nights and weekends and on some holidays
Responsibilities
- Responsible for building and sustaining business relationships with key accounts in a given geographic area for key brands
- Manage a targeted list of accounts and placements of key brands in each account
- Collaborate with both the distributor (United) and the brands supplier
- Coordinate with the suppliers marketing efforts distributors goals and customers staff and consumers
- Provide training to customers bar managers bartenders and staff on key brands
- Conduct tastings with customers to assist sales representatives in selling in key brands
- Visit accounts to set up programs to promote the brands
- Provide to accounts branded POS menus glassware etc.
- Create custom cocktails for accounts depending on seasons inventory events new flavors/items etc.
- Host dinners and events in accounts festivals events etc.
- Receive programming from management to implement and design programs in accounts
- Organize consumer samplings and related events ranging in size including but not limited to concerts after parties movie premieres and other high-profile events
- Survey competitive activity inform senior managers and act upon information when necessary
- Monitor brand movement pricing and distribution penetration
- Attend meetings with the distributors and suppliers to review brand wins opportunities and plans
- Travel time required approximately 35% of the position
- Drive to all call points
- Perform other duties as assigned
Competencies
- Decision Making
- Plan and Organize
- Customer Focus
- Professionalism
- Flexibility
- Communication
- Interpersonal Skills
- Problem Solving/Solution-Oriented
- Collaboration
- Conflict Resolution
- Positive Attitude
- Self-Motivated
- Creativity
- Working As a Team
- Willingness to Learn
Critical Skills
- Time management
- Creativity and Innovation
- Product knowledge
- Proficient in Microsoft Office and other United technology use
- Excellent verbal communication skills
- Strong attention to detail
- Strong communication and collaboration skills
- Strong organizational skills with a proven ability to multi-task prioritize and manage time in order to meet frequently changing deadlines in a fast-paced environment
- Able to read write and perform business math computations
Working Conditions
- Some work in normal office environment
- Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat high humidity and inclement weather
- Able to work occasionally in refrigerated areas
- Exposure to smoke and dust in certain accounts
- Able to work in an environment with moderate to loud noise levels at events and in accounts
Physical Requirements and Essential Functions
- Regular reliable attendance required
- Able to drive a vehicle for extended periods of time
- Able to taste. talk and hear stand and walk sit reach with arms and hands lift and carry and use hands and fingers to handle or feel
- Able to sit for extended periods of time using computer keyboard mouse monitor or calculator
- Able to perform greater than average lifting (50-65 lbs)
- Able to frequently climb or balance stoop kneel or crouch
- Must have specific vision abilities that include close vision distance vision and the ability to judge distance
Attention Applicants:If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process please let us know. Likewise if you are limited in the ability to access or use this online application process and need an alternative method for applying we will determine an alternate way for you to apply. Please contactor call for assistance with an accommodation.
Employment Type
Unclear
