Group Chief - Sales & Marketing
Group Chief - Sales & Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Objective
To develop Artemis business. To plan execute monitor and control the marketing team in terms of revenue targets profitability and long term results
Principal Accountabilities :
Principal Accountabilities
(A) Operational
1. Sales target planning and budgeting
Plan Organize Staff Train and lead the marketing team in setting team and individual goals.
Plan sales initiatives for each Business channel allocate budgets and monitor the achievement on a regular basis.
2. Business Partners empanelment
Maintain database of all the Business Partners
Identify and segment the territories to be covered. Do a CB analysis of getting business from each territory / partner
Enter into clear and unambiguous agreements with various channel partners.
Pricing strategy for each channel partner
Co-ordination with internal interfaces for smooth service delivery to the channel partners.
3. Control and track sales activities
Analyze the sales in terms of segments departments and profitability
Analyze sales and collection trends to identify the changing trends in the flow of patients to Artemis vis--vis the competitors.
Managing sales promotion campaigns in the given territories ( seminars / contact program / advertising campaign )
Overall responsibility of Business Profitability and depth.
4. Relationship building with key Business Partners
Meeting and Developing relationships with Doctors / Facilitators in the specified markets.
Meeting and Developing relationship with key influencers present inside India who can / may influence the business (agents / Tour operators) Striking alliances with Global Brands and design co campaigns.
Customer Relationship and Retention.
5. Collection and credit control
Define the credit policy and ensure strict adherence to it when entering into agreements with Channel partners
Manage the collection efforts to ensure that payments are collected as per the agreements.
Ensuring the billing is as per the tariff lists and as per agreements in association with other departments
Ensure fair billing and keeping a track of any deviations from the agreed pricing
6. Business Development
Defining the pricing policy of the organization.
Identifying and analyzing business opportunities in newer areas territories and segments
Developing the brand of the organization.
7. Decision-Making Authorities
Functional authority
Decisions taken by the Incumbent:
KRA for own team member.
Tariff List
Decisions Incumbent recommends or participates in
Decision about sales targets.
Budgeting for the department
New tie ups / appointments of doctors
Financial authority
Refer to the financial authority Matrix
Performance Parameters
Timely and relevant input
No. of tie ups/ empanelment
Pricing / discounts for each channel partner
Timely submission of Sales MIS in requisite format
Achievement of annual corporate revenue and collection targets
Achievement of annual profit margins
Continuity of tie ups as per contract.
Traffic- both OPD and IPD
Credit control
New business development
Education
MBA with specialization in Sales / Marketing
Experience
Atleast 15 years of experience out of which atleast 5 years should be in Healthcare / Retail / Service Industry.
Knowledge
Functional/Technical
Good networking skills
Excellent oral and written communication
Knowledge of healthcare policies of various corporates.
Knowledge of the overall business environment and services offered
Understanding of competitors
Comfortable with common medical terminology
Clear understanding of selling services along with pricing
Behavioral/Personality
proactive persistent
Good analytical and problem solving skills
Team player and a team leader
Learning orientation and open
Required Experience:
Chief
Employment Type
Full Time
