Paid Search Specialist

SurveyMonkey is the worlds most popular platform for surveys and forms built for businessloved by users. We combine powerful capabilities with intuitive design effectively serving every use case from customer experience to employee engagement market research to payment and registration forms. With built-in research expertise and AI-powered technology its like having a team of expert researchers at your fingertips.

Trusted by millionsfrom startups to Fortune 500 companiesSurveyMonkey helps teams gather insights and information that inspire better decisions create experiences people love and drive business growth. Discover how at .

What were looking for

SurveyMonkey is hiring an ambitious Paid Search Specialist to carry out the platform execution and strategy of our SEM campaigns. In this role you will help drive growth by optimizing paid search campaigns and analyzing data to glean the actionable insights that fuel business success. As a subject matter expert you will manage and optimize search campaigns across Google Ads Microsoft Ads and other search platforms to meet performance goals. The ideal candidate is a results-driven search expert with a passion for growth and optimization. You thrive on diving into data experimenting with strategies and improving performance metrics to drive the success of our Paid Search program.

What youll be working on

• Assist in developing and executing SEM strategies to drive high-quality signups pipeline and revenue. Align search campaigns on Google Ads Microsoft Ads and other platforms with business objectives and performance goals.
• Provide strategic insights and flag abnormalities within campaigns provide unique perspectives on potential solutions to business operations and collaborate with the Paid Search team members.
• Drive performance through bid strategy optimizations ad copy optimization and keyword prospecting through Search Query Report analysis.
• Stay at the forefront of industry trends leveraging platform expertise (Google Ads Microsoft Ads) to execute on and contribute to developing innovative strategies and tools that achieve measurable results.
• Analyze and report campaign performance delivering actionable insights and stakeholder updates through weekly monthly and quarterly reports.
• Collaborate cross-functionally with product marketing brand creative demand generation and analytics teams to ensure alignment in strategy messaging and execution.
• Lead A/B testing initiatives for ad copy landing pages and bid strategies to optimize efficiency and impact. Explore automated optimization tools for continuous improvement.
• Oversee budget pacing ensuring efficient spend allocation while achieving leads and revenue targets.

Wed love to hear from people with

• 1 years of hands-on experience managing SEM campaigns. SaaS or B2B experience is highly preferred.
• A proven track record of successfully managing and optimizing account budgets greater than $150000/year.
• Understanding of utilizing bid strategies to optimize towards RoAS CAC and LTV.
• A high level of proficiency in using Google Ads Microsoft Ads. Familiarity with Search Ads 360 is an asset.
• An analytical mindset with strong data manipulation skills in Excel/Google Sheets.
• Some experience in running A/B tests refining ad copy and improving landing page relevance to boost conversion rates.
• A strong ability to communicate collaborate and continue learning in a fast-paced environment.

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Why SurveyMonkey Were glad you asked

SurveyMonkey is a place where the curious come to grow. Were building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey we weave employee feedback and our core values into everything we do to create forward-looking benefits policies employee programs and an award-winning culture including our annual holiday refresh our annual week of service learning and development opportunities like Curiosity Week and our C.H.O.I.C.E Fund.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity innovation and the success of our business. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity or expression age marital status veteran status disability status pregnancy parental status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.