Demand Generation Manager
Demand Generation Manager
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$ 120000 - 135000
1 Vacancy
Job Description
At Greenlight Guru we help the worlds most innovative medical device companies bring high-quality life-changing products to market faster. We serve 1000 global customers with our quality management and clinical data capture software helping them get their products on the market and keep them there.
When you join the team at Greenlight Guru youll be a part of a collaborative mission-driven team working in one of the most exciting and rewarding industries on the planet. Backed by JMI Equity one of the premier growth equity firms for SaaS companies Greenlight Guru is growingand looking for individuals who are difference makers. Is that you
About the Role
We are hiring a Demand Generation Manager to lead our efforts in scaling inbound pipeline through smarter digital strategy high-converting web experiences and performance-focused programs. Youll own website performance as a key demand lever and champion initiatives that turn interest into action across paid organic and content-driven channels.
This role blends strategy and execution. Youll bring deep expertise in SEO and CRO a keen eye for funnel optimization and a bias for experimentation. Youll work closely with stakeholders across content RevOps product marketing and development to continually improve how we generate capture and convert demand.
Key Responsibilities
Demand Generation & Growth Strategy
- Design and own strategic demand gen programs that increase awareness accelerate buyer journeys and drive a qualified pipeline.
- Work across channels (organic paid email webinars content syndication etc.) to align marketing efforts with buyer intent and revenue goals.
- Champion an always-on experimentation culture - identifying new tactics channels or technologies to test and optimize.
Website Performance & Conversion Optimization
- Own the website - providing demand gen insights conversion priorities and campaign integration needs.
- Lead CRO efforts: conduct audits A/B tests heat mapping and behavioral analytics to improve visitor-to-lead conversion.
- Partner with design content and development teams to implement conversion-focused updates across high-impact pages and lead capture paths.
SEO Strategy & Execution
- Develop and execute a robust SEO roadmap including technical on-page and content optimization initiatives.
- Work closely with the content team to ensure SEO insights inform blog strategy resource creation and landing page development.
- Monitor keyword performance and site health making recommendations for improvements based on analytics and search trends.
Analytics Reporting & Insights
- Build and maintain reporting to monitor web performance campaign ROI and pipeline contribution.
- Collaborate with RevOps and Marketing Ops to ensure tracking attribution and funnel insights are accurate and actionable.
- Translate data into clear performance narratives that inform planning prioritization and team alignment.
About You
- 46 years of experience in B2B SaaS marketing with a focus on demand generation digital strategy and conversion optimization.
- Proven success in owning website performance and leading SEO and CRO initiatives end-to-end.
- Experience building and leading campaigns from concept to execution cross-functionally
- Strong track record of building a pipeline and driving bookings through marketing efforts
- Data-driven and an overall analytical thinker
- Proficiency with tools such as 6sense LinkedIn Google Ads Google Analytics HubSpot Google Search Console A/B testing platforms (e.g. Optimizely VWO) and marketing attribution tools.
- Strategic thinker with a bias for action and a passion for testing learning and iterating.
- Collaborative communicator who thrives in cross-functional environments.
This role will ideally be located within a commutable distance of Indianapolis Chicago Boston OR Atlanta areas. The base salary range for this role is $120000- $135000. Actual base salary is determined by factors such as but not limited to experience education skills and geographic location.
Greenlight Guru is an Equal Opportunity Employer. Individuals seeking employment at Greenlight Guru are considered regardless of race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity or sexual orientation. If you need assistance or accommodations to submit your application for this position please email .
Required Experience:
Manager
Employment Type
Full Time
