Senior Demand Generation Manager
Senior Demand Generation Manager
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Job Description
Summary:
We are currently seeking a Senior Demand Generation Manager to lead and scale our demand generation efforts targeted at Clios core markets across Europe the Middle East and Africa . You will be responsible for developing and executing multi-channel campaigns to drive awareness generate high-quality leads and accelerate pipeline growth for Clio.
This role can be performed from our Dublin hub office or on a remote basis in Ireland or London. This role will involve occasional travel to the UK and North America for meetings and events.
What your team does:
Founded in Vancouver Canada in 2008 Clio is the global leader in legal technology and the first legal practice management unicorn. While the majority of Clios growth to date has been in North America a key focus for Clios next stage of growth will come from international markets.
Today Clio has customers in over 130 countries. Clio has had an Irish presence focused on EMEA (Europe Middle East Africa) since 2015 and the Dublin team is currently 50 strong including 6 in marketing. The Marketing team has been primarily focused on the UK market driving rave reviews from customers and key partnerships with the Law Society of England and Wales.
Were only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact and we have best-in class technology large budgets and an outstanding team to support us.
As the Senior Demand Generation Manager for EMEA at Clio youll be part of a team that values excellence and initiative loves testing and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers seasoned in SaaS and driven by collective success.
Our wider Marketing team is geographically distributed across Ireland the UK Canada the US and Australia which means we excel with async video and Slack communication to collaborate effectively. We value initiative excellence experimentation and care about results.
Who you are:
You are an experienced demand generation marketer with a proven track record of strategising as well as implementing and executing data-driven marketing programs that achieve ambitious targets. You also have strong collaboration skills and are able to work cross-functionally to execute programs. Youre known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. Youre also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.
The Marketing team is a high-profile part of our EMEA org the biggest driver of Clios lead generation machine. We lead strategic campaigns and initiatives that attract engage and convert target segments in the legal industry.
What youll work on:
Strategy & Planning
Develop and own the demand generation strategy aligned with company revenue goals and customer acquisition targets. Focused on solo small and mid-sized law firms across international.
Identify key growth levers across paid owned and earned media.
Collaborate with product marketing and content to ensure messaging resonates with key personas.
Campaign Management
Plan and execute multi-touch campaigns across channels (email paid search paid social display webinars content syndication ABM-lite etc.).
Manage lead lifecycle from generation to hand-off to sales optimizing for conversion at every stage.
Collaborate with content design and sales to create campaign assets and GTM plans.
Performance Optimization
Monitor and optimize campaign performance using tools like Asana Salesforce and Google Analytics.
Run A/B tests on creative landing pages and CTAs to improve CTR CPL and conversion rates.
Analyze and report on ROI and CAC for all demand gen activities.
Collaboration
Partner closely with SDRs and sales to ensure alignment on MQL definitions lead scoring and pipeline goals.
Work cross-functionally with product customer marketing and operations to support full-funnel marketing strategies.
Budget Management
Manage demand gen budget allocating spend across programs based on ROI and strategic priorities.
KPIs / Success Metrics:
MQL and SQL volume and quality
Lead-to-opportunity and lead-to-customer conversion rates
Campaign ROI and CAC
Pipeline contribution from marketing
What you should have:
57 years of B2B SaaS marketing experience with a strong emphasis on demand generation.
Proven experience targeting SMB segments in EMEA & APAC (or relevant geography).
Deep knowledge of marketing automation and CRM platforms (e.g Salesforce).
Strong analytical skills with a metrics-driven mindset.
Excellent project management and organizational skills.
Experience working in high-growth SaaS environments with tight feedback loops and rapid iteration.
Exceptional communication and collaboration abilities.
Serious bonus points if you:
Familiarity with SEO/SEM paid social (LinkedIn) and digital advertising strategies.
Experience running webinar and event-based lead generation campaigns.
Understanding of customer journey mapping and funnel metrics.
ABM or intent-data-driven marketing experience with agency experience.
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with top-tier health benefits and dental coverage
Hybrid work environment with expectation for local Clions to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy
Pension contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
The full salary range* for this role is 80800 to 95000 to 109200 EUR. Please note there is a separate band for those in the San Francisco / Bay Area. For those outside the United States there are a separate set of salary bands for other regions.. In addition this role is eligible for variable pay that is based on company performance with actual payout amounts calculated and paid on a quarterly basis.
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Learn more about our culture at We only communicate with candidates through official @ email addresses.
Required Experience:
Manager
Employment Type
Full-Time
