Lead - Growth - 1Weather
Lead - Growth - 1Weather
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Job Description
About Us
InMobi is theleading provider of content monetization andmarketingtechnologiesthat fuel growthfor industries around the world. Ourend-to-end advertising software platform connected contentandcommerce experiences activate audiences driverealconnections and diversify revenue for businesses everywhere.
InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand engage and acquire consumers effectively through data-driven media solutions. Learn more at .
Glance is a consumer technology company that operates disruptive digital platforms including Glance Roposo and Nostra. Glances smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at .
Born in India InMobimaintains a large presence in Bangalore and San Mateo CA and has operations in New YorkSingapore Delhi Mumbai BeijingShanghai Jakarta Manila Kuala Lumpur Sydney MelbourneSeoul Tokyo London and Dubai. To learn more visit .
Who are we and What do we do
InMobi Groups mission is to power intelligent mobile-first experiences for enterprises and consumers. Its businesses across advertising marketing data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Companys 2018 Worlds Most Innovative Companies.
Whats the InMobi family like
Consistently featured among the Great Places to Work in India since 2017 our culture is our true north enabling us to think big solve complex challenges and grow with new opportunities. InMobians are passionate and driven creative and fun-loving take ownership and are results-focused. We invite you to free yourself dream big and chase your passion.
What do we promise
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations working with highly capable and ambitious peer groups. At InMobi you get food for your body soul and mind with daily meals gym and yoga classes cutting-edge training and tools cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
About 1Weather:
1Weather is a leading weather app dedicated to delivering hyperlocal and accurate weather insights to millions of users globally. Our mission is to empower individuals with timely weather information through innovation and user-friendly technology. With a strong focus on location-based insights and community engagement were looking for a Growth Lead to help scale our user base and drive meaningful impact.
Role Overview:
As the Growth Lead you will spearhead efforts to expand 1Weathers user base improve retention and maximize user engagement. This role combines strategy data-driven decision-making and hands-on execution to achieve ambitious growth targets. You will work closely with product marketing content and engineering teams to unlock growth opportunities and ensure 1Weather remains a leader in the competitive weather app space.
Key Responsibilities:
- Growth Strategy:
- Develop and execute a comprehensive growth strategy to drive user acquisition activation & retention
- Identify new market opportunities and create plans to penetrate them effectively.
- User Acquisition:
- Design and manage data-driven campaigns across multiple channels (organic paid partnerships).
- Optimize app store presence to improve visibility and conversion rates (ASO).
- Test and scale innovative acquisition tactics leveraging location-based services and community involvement.
- Retention & Engagement:
- Build personalized user engagement strategies leveraging 1Weathers unique features like location chips and hyperlocal insights.
- Partner with product and UX teams to create features that drive habit formation and user stickiness.
- Implement push notifications and in-app campaigns to keep users engaged.
- Data & Analytics:
- Set and monitor KPIs to measure the success of growth initiatives.
- Use analytics tools to understand user behavior and identify areas for improvement.
- Conduct A/B testing to optimize campaigns features and user flows.
- Cross-functional Collaboration:
- Work with product managers designers and engineers to prioritize growth-focused product changes.
- Collaborate with the marketing team on brand messaging and creative campaigns.
- Partner with sales and customer success teams to align on growth-driven objectives.
- Leadership:
- Mentor and guide team members focused on growth initiatives.
- Advocate for a growth-oriented mindset across the organization.
Qualifications:
- Experience: 5 years in growth marketing or product roles preferably in a tech-driven or mobile-first company.
- Skills:
- Proven track record in scaling user bases for apps or digital platforms.
- Expertise in push notifications in-app campaigns
- Expertise in paid acquisition channels (Google Ads Meta programmatic etc.) and organic growth (SEO ASO).
- Strong analytical mindset; proficiency with tools like Google Analytics Mixpanel or similar.
- Deep understanding of growth loops funnel optimization and retention metrics.
- Behavioral:
- Entrepreneurial mindset with a bias for action.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced results-oriented environment.
What We Offer:
- Competitive salary and equity options.
- Flexible working environment.
- Opportunity to work with a talented mission-driven team.
- Resources for professional growth and career advancement.
- A chance to shape the future of weather technology and impact millions of lives daily.
The InMobi Culture
At InMobi culture isnt a buzzword; its an ethos woven by every InMobian reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values of thinking big being passionate showing accountability and taking ownership with freedom guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
Employment Type
Full Time
