Head of UK LTS Field Marketing (12 - 14 month FTC)
Head of UK LTS Field Marketing (12 - 14 month FTC)
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Job Description
At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.
This role is based in London.
The Head of UK Field Marketing LinkedIn Talent Solutions (12-14 month FTC maternity cover) will be responsible for executing our marketing strategy in the UK coaching and leading a team of 2-3 marketers and delivering high quality B2B marketing programmes and initiatives in collaboration with regional and global marketing teams. The Field Marketing team creates initiatives experiences and touchpoints to engage core customers and accelerate customer growth delivering upsell cross-sell and pipeline opportunities in support of customers talent hire and learning strategies.
This role will enable delivery of marketing programmes to engage our customers primarily in the UK to activate the strategy in line with our business objectives and marketing plan. There is the opportunity to also lead initiatives across the region to increase the scale and leverage of specific programmes. In addition we will be preparing the go-to-market plans for several new products over the next 12 months.
The successful candidate will be responsible for assisting with execution and implementation of our customer marketing efforts including target account marketing large scale events partnerships sales enablement and senior customer engagement programmes. This role is a key leadership role for the LTS UK business working closely with the senior sales and cross functional leadership team to understand the business and customer challenges and using this insight to optimise and roll out a successful strategy to drive business growth. Relationship building across this peer set and the level -1 is a key proficiency for this role.
Key aspects of the role include:
People Leadership & Stakeholder Management:
- Execute the UK marketing plan in line with the regional marketing strategy and deliver customer engagement for upsell/cross-sell and pipeline creation.
- Lead motivate and manage a team of 2-3 field marketers developing skills and helping to grow their skills and own their career development. Comfortable delivering constructive feedback aligned to development areas.
- Set objectives and goals to deliver business impact in line with regional KPIs prioritise the teams activities based on impact and provide guidance on success measures.
- Drive operational excellence through effective resource management and consistent prioritisation.
- Act as a trusted partner with the UK sales leadership and cross-functional team to align marketing priorities and initiatives with business objectives.
- Encourage and enable the team to upskill with AI to aid their development and find opportunities for efficiencies.
Field Marketing Strategy and Tactics:
- Strategy and planning: Contribute to strategy and planning efforts for key customer marketing in the UK in collaboration with other field market leads and marketing functions.
- Target Account Marketing: Deliver experiences and campaigns to deepen and grow customer relationships and reinforce perception for our key UK enterprise accounts in line with business objectives and to drive product adoption.
- Sales enablement: Partner and communicate effectively with sales partners to ensure sales teams have the right level of information to be able to engage customers via marketing initiatives.
- Collaborate with cross functional partners e.g. Insights Corporate Communications Customer Success Sales Operations - to ensure alignment gather insights and maximize success of our marketing programmes.
- Manage and execute owned & third-party events: Evaluate opportunities to partner with/speak at third party events. Manage owned customer events working with other teams/individuals where needed. Deliver market leading owned experiences from setting event objectives and KPIs creating experiential elements to developing comms narratives and talk tracks managing speakers and always ensuring customer journeys are well thought through.
- Leverage regional and global campaigns: Work closely with the regional and global marketing teams to leverage programmes content and campaigns and creatively bring them to market for LTS UK customers.
- Cross-Team leadership and delivery: Lead and contribute to cross team projects to create opportunities for leverage and scale when solving for the same challenge and/or input UK point of view.
Qualifications :
Basic Qualifications:
- 10 years of B2B marketing experience heavily focused on strategic customer marketing and/or account-based marketing to engage and grow existing customers
- 5 years managing people in the areas of marketing preferably in Field Marketing or other B2B marketing functions (events and campaigns)
Preferred Qualifications:
- Proven ability to engage and nurture customers with impact on sentiment and spend
- Track record of excellent people management delivering growth able to coach effectively and receiving positive feedback from team members
- Demonstrated ability to execute high performing creative marketing programmes in partnership with Field Sales and/or account management teams
- Strong stakeholder management and partnership to achieve business and marketing results
- Strong communication and collaboration skills across multiple teams and functions
- Data driven with capability to analyse data to inform strategies campaigns and tactics and able to outline success metrics
- Account-based marketing experience a plus
- Event management (virtual and in person) and content development experience; proven success creating large-scale events (800 attendees) and smaller events (25-50)
- Experience creating and implementing successful market level strategies that drive commercial impact
- Enthusiastic about customers: understanding their needs and challenges and turning them into impactful marketing strategies and activations
- Understanding of different B2B marketing functions and internal cross functional partners
- Initiative-taking and agile: Independently capable of seeking information in an unstructured environment solving conceptual problems corralling resources and delivering timely results in challenging situations
Suggested Skills:
- Strategic thinking
- Data driven approach
- Customer obsession and executional rigor
- Stakeholder management
Additional Information :
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No
Employment Type :
Full-time
Employment Type
Full-time
