Marketing Manager

We are a growing commercial construction and residential service company seeking a creative data-driven Marketing Manager to lead our brand and growth strategy. This role is responsible for building awareness generating leads and reinforcing our reputation in both commercial and residential markets. The Marketing Manager will oversee marketing strategy campaign execution community engagement and social media and will directly supervise the Social Media Coordinator. This role will also manage all outsourced creative resources and ensure all campaigns deliver measurable ROI.

Compensation: 85k to 95k annually based on experience

Schedule: - Monday - Friday. This position will be In office with the possibility to work remote in the future.

Homeowner-Focused Marketing Strategy

• Develop and execute a targeted marketing plan that drives residential service inquiries and brand loyalty.
• Create campaigns that resonate with homeowners highlighting convenience quality and trust.
• Conduct audience research to understand homeowner pain points service needs and seasonal demand trends.
  
  

Digital Marketing & Lead Generation

• Manage residential paid media campaigns (Google Local Services Meta etc.) with a focus on cost-effective lead generation.
• Track ROI and key performance metrics across all marketing channels; deliver regular reporting and recommendations.
• Identify underperforming tactics and reallocate budget based on performance data.
• Partner with operations to align promotions with capacity and service team availability.
  
  

Content & Social Media Oversight

• Own the residential content calendar with a focus on high-value relatable storytelling (before/after photos technician highlights maintenance tips etc.).
• Direct the Social Media Coordinator in creating and publishing engaging brand-aligned content across platforms.
• Ensure all content supports SEO goals and reflects the tone and values of our service experience.
  
  

Reputation Management & Customer Engagement

• Monitor and respond to homeowner reviews across Google Yelp Facebook and other platforms.
• Proactively implement review generation strategies (email/text follow-up QR codes etc.).
• Develop campaigns to drive referrals repeat service calls and customer loyalty.
  
  

Community Marketing

• Plan and manage sponsorships giveaways and community events that increase visibility in target neighborhoods.
• Build relationships with HOAs real estate agents property managers and other homeowner influencers.
• Represent the company at local events home shows or school partnerships to build grassroots trust.
  
  

Team Leadership

• Supervise and coach the Social Media Coordinator to support content execution and campaign rollout.
• Coordinate with internal teams (plumbing electrical HVAC) to gather content and align messaging.
  

• 3 years of marketing experience ideally in home services trades or residential customer-focused industries.
• Proven track record of generating and converting leads through digital marketing channels.
• Strong grasp of local SEO Google Ads social media marketing and review platforms.
• Creative mindset with the ability to tell the companys story in a way that connects with everyday homeowners.
• Confident communicator with strong writing editing and collaboration skills.
• Experience managing others and cross-functional collaboration is a plus.
  
  

What Success Looks Like

• More inbound leads from homeowners in target zip codes.
• Clear consistent social media presence that builds trust and brand familiarity.
• High engagement in review generation and community-facing campaigns.
• A well-known well-liked local brand that customers return to and refer.