Director, Global Digital Marketing â MarTech Strategy & Performance
Director, Global Digital Marketing â MarTech Strategy & Performance
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Job Description
The Opportunity
The Director of MarTech Strategy & Performance acts as the strategic connector between marketing analytics and technology teams with a mandate to ensure that MarTech investments deliver measurable impact. The role defines how success is measured influences reporting and optimization efforts and translates results into clear compelling narratives for senior leadership. By enabling personalized data-driven marketing experiences across global business units the Director plays a critical role in advancing Manulifes bold ambition to become a digital customer leader.
Responsibilities:
Personalization Performance & Strategy
- Ensure the teams are equipped with the right metrics and tools to meet executive reporting expectations.
- Act as a strategic thought partner in unlocking value from CDP reporting tools and first/third-party data.
- Foster a more insights-driven & data driven culture by bridging gaps between business analytics and technical teams.
- Use analytics and BI expertise to ensure that dashboards and data outputs tell the right story aligned to business goals.
Executive Communication & Corporate Reporting
- Deliver clear actionable reporting to senior leadership that communicates current state why it matters and how it drives results.
- Support technical teams by shaping their outputs into executive-ready narratives that influence decision-making.
- Develop reporting frameworks that provide clarity transparency and actionable insights around the personalization efforts being driven.
Team Leadership & Growth
- Create a foundation for operational success: structured workflows repeatable processes and scalable measurement practices.
Job Requirements:
- University Degree or equivalent working experience in a product and/or marketing position
- Minimum of 8 years of marketing consulting and/or customer experience
- Adaptability to change and comfort with changing priorities
- Understanding of the digital landscape (within and outside of financial services)
- Experience presenting to senior executives
- Travel with short notice
When you join our team:
Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team well support you in shaping the future you want to see.
#LI-WAM
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Toronto OntarioWorking Arrangement
Salary range is expected to be between
$105750.00 CAD - $190350.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.
Required Experience:
Exec
Employment Type
Full-Time
