Senior Manager, Advanced Analytics/Insights
Senior Manager, Advanced Analytics/Insights
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$ 94000 - 152375
1 Vacancy
Job Description
Job Description:
Applicants must be currently authorized to work in the U.S. on a full-time basis. No sponsorship is available for this position.
We are looking for a passionate leader and analyst with a problem-solving mindset that is ready to push the envelope in the marketing industry. Our Analytics Team sits at the center of the agency powering all aspects of a clients strategy messaging content creation and media activation. This team is driving our clients business goals throughout the convergence planning process.
The Analytics Team is a highly collaborative and dynamic group responsible for all aspects of data collection reporting and analysis to optimize media and integrate technology ultimately driving business results. This includes developing and managing methodologies for tracking identifying and solving issues interpreting and presenting program results and insights and working towards a data-driven analysis approach for clients.
As a key member of the team you will play an instrumental role in providing leadership project management timely in-depth reporting insights and optimization solutions. You are expected to be an active participant in the business consistently engaged and contributing ideas and insights that will further clients business goals. This position requires an individual capable of managing multiple projects tasks and people simultaneously. Additionally you will be responsible for mentoring and developing your team to become highly productive and effective contributors in the analytics ecosystem. The ideal candidate will be intellectually curious able to mine data to answer complex questions and capable of clearly communicating findings. Attention to process and detail is essential.
KEY AREAS OF RESPONSIBILITY
Lead meetings with product owners and key stakeholders to present media performance results create measurement plans KPIs and optimization strategies
Collaborate with multiple team members and stakeholders to successfully capture all of their audience analytics and research needs activate them in our proprietary reporting/insights ecosystem and successfully deliver actionable insights to clients
Observe analyze and report on digital media campaigns and provide recommendations for optimization
Collaborate to develop the creation of tools and techniques to optimize media performance to drive brand consideration and performance of key marketing activities
Lead and coordinate the development and implementation of reporting dashboards
Have the ability to set up appropriate testing scenarios to determine key insights and answers to key business questions
Regularly prepare present explain in detail and defend media performance results to internal stakeholders and clients.
Develop presentations overviews and tactical POVs that will meet and exceed client expectations
Assist with new business pitches (analyze data provide consumer insights create surveys participate in focus groups etc.)
Test and evaluate new tools and technology and understand how they can fit into the existing analytics infrastructure
Keep up to date with the latest trends in media research consumer insights communications and technology
Proactively resolve issues know when to and to whom to escalate
Manage multiple deliverables and seamlessly transition among them
Mentor and develop all team members to ensure they are key contributors in the organization
Actively promote the data driven decision making culture across the company and with the clients
QUALIFICATIONS/SKILLS:
Bachelors Degree ideally with a concentration in advertising/marketing business engineering or statistics/mathematics
4-5 yrs experience as a digital media analyst or specialist in media planning consumer research account planning marketing or media research
Experience successfully leading technical projects across teams with multiple stakeholders
Very proficient in MS Excel and PowerPoint. SQL Server and/or Tableau experience preferred
Experience with survey development digital campaign and/or creative analysis (display mobile social media search and/or email)
Experience with web analytics tools or digital creative optimization is a plus
Excellent written and verbal communication skills and the ability to work well in a highly collaborative team environment
Prior knowledge and understanding of DFA/DCM DS3 Prisma media tagging SQL queries and other marketing and research friendly tools is preferred
Experience and expertise presenting analytics and research findings and recommendations
Expertise working directly with clients and managing expectations and projects to ensure all needs are addressed
Strong organizational and time management skills
Must be a detail oriented curious pro-active problem solver
The annual salary range for this position is $94000-$152375. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .
To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
#LI-MS3 #LI-Remote
Location:
DetroitBrand:
CaratTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Senior Manager
Employment Type
Full-Time
