Marketing executive PRO for Hospital
Marketing executive PRO for Hospital
Posted on :
24-06-2025
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1 Vacancy
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Job Description
Job Title: Marketing Executive PRO
Overview
The Marketing Executive- Public Relations Officer (PRO) plays a crucial role in promoting and enhancing the image of the hospital within the community and the healthcare industry. This position is pivotal in executing marketing strategies that not only elevate patient engagement and satisfaction but also strengthen the hospitals reputation as a provider of quality healthcare services. The successful candidate will be responsible for building and maintaining relationships with key stakeholders including patients healthcare providers and the media. Additionally the role involves conducting market research to identify new opportunities crafting compelling marketing materials and managing public communications. By leveraging digital marketing and social media platforms the Marketing Executive will ensure that the hospital remains visible and attractive to prospective patients. This position requires a balance of creativity and analytical thinking as well as the ability to work collaboratively with various departments to drive outreach initiatives that support the hospitals mission and growth objectives.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for the hospital.
- Conduct market research to identify emerging trends and patient needs.
- Build and maintain relationships with media representatives.
- Create and distribute promotional materials including brochures and newsletters.
- Coordinate public relations efforts during health fairs and community events.
- Manage the hospitals social media accounts and online presence.
- Develop content for website updates and other digital platforms.
- Track and analyze metrics to gauge the effectiveness of marketing campaigns.
- Organize and oversee hospital branding initiatives and events.
- Assist in the development of patient feedback programs.
- Collaborate with the medical staff and administration on marketing activities.
- Respond to media inquiries and represent the hospital in interviews.
- Prepare press releases and other communications to share newsworthy updates.
- Identify partnership opportunities with local businesses and organizations.
- Ensure compliance with health regulations and marketing standards.
Required Qualifications
- Bachelors degree in Marketing Communications or related field.
- Minimum of 3 years experience in a marketing or public relations role.
- Strong understanding of healthcare marketing trends and best practices.
- Proficient in digital marketing and social media strategies.
- Excellent verbal and written communication skills.
- Ability to develop and maintain strong professional relationships.
- Experience in event planning and management.
- Highly organized with strong project management abilities.
- Familiarity with marketing software and tools (e.g. CRM SEO).
- Creative thinking and problem-solving abilities.
- Knowledge of patient privacy and healthcare compliance regulations.
- Availability to work flexible hours including evenings and weekends.
- Strong analytical skills for data-driven decision-making.
- Ability to work independently and collaboratively in a team.
- Proficient in Microsoft Office Suite and graphic design software.
Contact Mr Dharmendra Chaudhary WhatsApp
healthcare,market research,communications,events,public,content creation,social media,analytical skills,digital,public relations,project management,social media management,event planning,pro,marketing,digital marketing,health
Employment Type
Full Time
Key Skills
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