Marketing Associate, GrabRentals
Marketing Associate, GrabRentals
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Job Description
Get to Know the Team
GrabRentals (GR) provides sustainable access to high-quality vehicles for hirer-partners enabling them to earn income on the Grab platform without vehicle ownership at the same time ensuring a steady supply of vehicles for the Grab marketplace.
The GR Marketing team drives lead generation through an omni-channel approach supporting the Sales Team in connecting with driver- and delivery-partners in need of rentals. The team also manages in-app communications and collaborates on awareness and education campaigns. With a focus on customer experience creativity and marketing excellence GR is dedicated to continuous improvement.
Get to Know the Role
Reporting to the Assistant Marketing Manager you will develop and implement marketing strategies for GrabRentals (GR) campaigns collaborating with multiple stakeholders to create and launch go-to-market plans.
This is an onsite role at Singapores Grab One North Office.
The Critical Tasks You Will Perform
- Communicate GRs product offerings to potential hirer-partners by monitoring campaign performance optimising messaging and making data-driven improvements to enhance audience engagement
- Manage GRs marketing channels by creating engaging content for websites social media and managing advertising campaigns
- Conduct in-depth market research to understand driver needs and preferences and develop strategies to strengthen brand image and awareness
- Plan and coordinate campaigns and events
- Collaborate with the creative marketing team members to create visually appealing marketing materials that align with GRs brand guidelines
- Be the bridge between GR and hirer-partners translating complex schemes products and incentives into easy-to-understand visually appealing information
- Improve UI/UX of digital touch points.
Qualifications :
What Essential Skills You Will Need
- Minimum 1-3 years of marketing experience with understanding of digital funnel and how to run online-to-offline campaigns with understanding of conversion metrics
- Proficient in analysing data and creating logical marketing strategies
- Fluency in English proficiency for effective communication and presentation
- Experience with collaboration building and maintaining relationships with multiple stakeholders
- Proficient in Microsoft Office knowledge of Excel formula and functions and Google applications
- Proficient in digital marketing applications like Google Analytics Google Search Console Google Ads Facebook Ads
Additional Information :
Life at Grab
We care about your well-being at Grab here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
- Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
