About the Role:
You will be part of the Marketing Team a team reporting directly to the CEO in charge of identifying developing inventing (and optimizing) high-impact initiatives likely to have a significant impact on our revenue trajectory brand development and network effects (ex. international expansion development of product adjacency strategic partnerships viral campaigns community development learning & certifications offer development etc.).
You ll work closely with the marketing and design teams to ideate script film write edit and post scroll-stopping content that connects with real people whether it s HR managers in Penang payroll specialists in Johor or startup founders in Singapore.
This role covers it all: creating visual content (carousels graphics) written content (captions hooks thought starters) and video content (reels explainers trend-led videos). Youll be the kind of person who can turn a product insight into a killer post a customer moment into a shareable clip or a market trend into a smart timely narrative. Think of this role as part creator part trend-chaser part experimenter and all heart.
Key Responsibilities:
- Create scroll-stopping social content: Carousels informative visuals short videos fun reels snappy carousels trends basically whatever helps us engage the right people on the right platforms.
- Be the face & voice: Show up confidently in front of the camera whether its a fun update in the world of HR top tips or employee interviews.
- Write with flair: Craft clever captions sharp hooks and friendly CTAs that sound like a real human (you).
- Spot trends early: Know what s going viral before everyone else. Adapt trends to fit brioHR s voice and mission.
- Own the calendar: Plan schedule and manage our content pipeline across LinkedIn Instagram and more
- Report test repeat: Track what works test new formats and constantly iterate for better engagement and results.
- Collaborate & communicate: Work closely with stakeholders across the business to gather ideas highlight wins and make sure content supports wider goals
Success in this role will be measured by the following key outcomes:
- Growth in reach engagement and follower count across key platforms
- Clear improvements in post performance based on testing and insights
- Positive brand sentiment and increased share of voice in the region
- Consistent output of high-quality engaging content on all channels
- Strong cross-team collaboration and stakeholder satisfaction
Requirements
Who are we looking for
- Strong English writing skills across both short-form content (captions hooks social posts) and long-form formats (scripts blogs storytelling).
- Proficient in using creative tools like Canva and CapCut (or equivalent) to produce engaging visuals and videos.
- You ve worked in a SaaS or B2B brand before or you ve made boring industries feel exciting.
- You ve produced content where you weren t just behind the scenes but confidently led on camera reels skits explainers you name it.
- You are Impact driven. Outcome not throughput. You think in terms of ROI.
- You thrive in fast-paced environments enjoy working independently and aren t afraid to try new things.
- You write like you talk clear casual and clever.
- You re organized driven and love getting things done.
- You have a growth mindset. You take responsibility and seek to constantly improve. You seek wisdom and always ask for feedback because to you it is a gift.
- You are optimistic. Optimism isn t a belief that things will automatically get better; it s a conviction that we can make things better.
- You care deeply about the Future of Work and the organizations mission of helping millions of businesses to deliver Impact with care
If you don t feel you have everything but you feel you re close enough reach out.
Benefits
- Growth and ownership
- Flat-hieracy that is always open to new ideas and innovations
- Open communication
- A team of driven individuals
Who are we looking for? Strong English writing skills across both short-form content (captions, hooks, social posts) and long-form formats (scripts, blogs, storytelling). Proficient in using creative tools like Canva and CapCut (or equivalent) to produce engaging visuals and videos. You ve worked in a SaaS or B2B brand before, or you ve made boring industries feel exciting. You ve produced content where you weren t just behind the scenes but confidently led on camera, reels, skits, explainers, you name it. You are Impact driven. Outcome, not throughput. You think in terms of ROI. You thrive in fast-paced environments, enjoy working independently, and aren t afraid to try new things. You write like you talk, clear, casual, and clever. You re organized, driven, and love getting things done. You have a growth mindset. You take responsibility, and seek to constantly improve. You seek wisdom, and always ask for feedback, because, to you, it is a gift. You are optimistic. Optimism isn t a belief that things will automatically get better; it s a conviction that we can make things better. You love people You care deeply about the Future of Work, and the organization's mission of helping millions of businesses to deliver Impact with care If you don t feel you have everything but you feel you re close enough, reach out.