Senior Audience Research Executive, (Digital) - EXTEND
Senior Audience Research Executive, (Digital) - EXTEND
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Job Description
JOB DETAILS
JOB BAND: C
CONTRACT TYPE: Permanent Full-time
DEPARTMENT: Chief Customer Officer Group
LOCATION: London based Could potentially consider other bases in exceptional circumstances however the successful candidate would need to travel regularly to London.
PROPOSED SALARY RANGE: Up to 40000 a London Weighting allowance(5441)depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.
BBC EXTEND
This role is advertised as part of our BBC Extend programme for disabled people. To apply for this role you should identify as deaf disabled or neurodivergent and must meet either the definition of disability in the Equality Act (2010) or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. Youre broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments and medical conditions such as Cancer HIV or Multiple Sclerosis.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process or have any questions about our Extend programme please contact
The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments we will work with you to get your adjustments in place.
If youd like more information on BBC Extend please visit the BBC Extend webpage. (EXTEND code: EX2324).
PURPOSE OF THE ROLE
BBC Audiences is hiring a Senior Audience Research Executive to join the Digital Audiences team.
This role is key to delivering high-quality insights and performance data that inform decision-making across the BBC. As part of the Digital Audiences team youll help drive the BBCs digital transformation by providing evidence and inspiration that put audiences at the heart of strategy and growth.
WHY JOIN THE TEAM
Reporting to the Head of Audience Research for Digital this role ensures audience insight and data are central to strategic decisions.
Youll track and analyse BBC Onlines performance uncovering insights and growth opportunities to support the BBCs digital-first goals. This pivotal role helps stakeholders understand audience behaviour platform performance and industry trends.
The focus is on quantitative research and data analysis requiring strong skills in strategy data visualisation and presentation.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Produce regular reports dashboards and updates to inform decision-making across BBC Online.
- Analyse data from multiple sources including third-party market intelligence tools to identify behavioural trends surface challenges and growth opportunities.
- Present insights clearly through compelling narratives and visualisations tailored to diverse audiences.
- Contribute to digital growth projects by delivering data-driven insights that shape strategy.
- Support the wider Audiences team and BBC divisions in understanding UK audience behaviour.
- Build strong cross-departmental relationships to champion data-led decision-making.
- Manage multiple projects efficiently delivering high-quality analysis under tight deadlines.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL
- Strong background in audience research and analysis ideally with experience across TV radio online and social media.
- Extensive experience in quantitative research - this is a data-heavy role that demands confidence in handling analysing and interpreting large and complex datasets.
- You will have a good understanding of industry datasets such as BARB and online analytics tools like Piano/ATI or similar or a proven ability to extract actionable insight from similar large-scale data sources.
- Skilled in synthesising diverse data sources to identify trends challenges and opportunities with proven experience in independently conducting quantitative research
- Organised accurate and efficient in producing high-quality reporting to tight deadlines and a deep understanding and genuine interest in consumer behaviour and trends within the digital media industry.
DESIRABLE
- Strong storytelling and communication skills: ability to convey complex findings for stakeholders with varying levels of data literacy.
- Experience with qualitative research is beneficial though secondary to strong quantitative capabilities.
Required Experience:
Senior IC
Employment Type
Full-Time
