Lead Specialist Media Ops
Lead Specialist Media Ops
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Job Description
About us:
Target is an iconic brand a Fortune 50 company and one of Americas leading retailers. Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at Target.
As a Lead Specialist Media Ops you will leverage your position as an ad trafficker in Digital Ad Operations to meet the needs of Roundel digital businesses & Brand Category Marketing.
This position is responsible for executing exceptional ad operation practices to launch digital campaigns (Ad Manager and Campaign Manager). You will focus on flawless execution maintaining the Ad Ops standards set for Target. You will participate and enforce key business enhancements in relation to tagging trafficking creative rotation dynamic capabilities third-party verification and compliance and all other Ad Ops related functions. The ideal candidate for this role will have 1-2 years experience in Ad Operations with track record for executing a multitude of various campaign types including both scale and complexity and should understand the digital marketing eco-system.
The candidate for this role must have a data-driven approach and up-to-date with technological advancements that will make Target first-to-market in the digital media space. You will focus on process efficiencies in order to ensure goals are consistently achieved. Ability to multi-task with an eye for detail is a must.
Responsibilities:
- Serve as an Ad Ops Specialist owning the set-up management and execution of several of our top accounts while maintaining a high-quality standard for the Advertising Operations
- Work closely with different teams like Media Strategy Account Management and Sales etc.
- Anticipate and identify issues with campaigns and ad-creative set-up and provide troubleshooting support for trafficking issues related to creative trafficking tags etc.
- Quality Check of Media Plan set-up and process Ad trafficking requests accurately and efficiently including:
- QA of trafficking sheets (identification and remediation of issues)
- Upload creative files into the ad server
- Assign creative to appropriate placements as detailed in the trafficking sheet
- Implement business rules as instructed in the trafficking sheet
- Implementation of additional ad tracking code (e.g. verification MOATs etc.)
- Generation and testing of Ad tags
- QA tags and trackers (identification and remediation of issues)
- Provide proof of performance post campaign launch.
About You
- Possess a professional degree preferably M.B.A/ from a top-tier university or equivalent
- 1-3 years experience in digital ad operations and/or digital compliance
- Complete understanding and familiarity of tools in digital ecosystem (DSPs DMPs Ad servers etc.)
- Experience in digital ad operations account management or technical support
- Experience with a wide variety of creative/ad serving vendors (e.g. DCM Sizmek Celtra etc.)
- Experience with multiple third-party verification partners such as Moat IAS Double Verify White Ops
- Experience with various third party tag specs including brand studies DMPs etc.
- Highly self-motivated and well-organized with strong verbal and written communication skills
- Strong sense of urgency and demonstrates initiative
- High degree of professionalism and high sensitivity for confidentiality
- Proven ability to collaborate across teams within an organization
- Ability to solve problems creatively and effectively
Useful Links-
Life at Target- Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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