Marketing Manager - ATL/BTL
Marketing Manager - ATL/BTL
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We are looking to onboard a high-caliber Marketing Manager who will work directly with the CMO on strategic marketing initiatives focused on brand visibility customer engagement and market share expansion. The ideal candidate will bring a consultative mindset a strong understanding of ATL/BTL levers and the ability to translate business objectives into high-impact campaigns.
Key Responsibilities-
Strategic Campaign Development: Lead the design and planning of integrated ATL/BTL campaigns that align with brand strategy and business growth goals.
-
Brand Experience Design: Develop targeted brand activation plans customer engagement programs and market-facing communication strategies.
-
Business Partnership: Serve as a thought partner to the CMO and key internal stakeholders to shape marketing priorities based on commercial goals.
-
Data-Driven Insights: Utilize market research competitive intelligence and campaign analytics to refine marketing effectiveness and inform decisions.
-
Agency & Stakeholder Management: Collaborate with creative and media agencies to ensure consistent brand messaging and quality execution.
-
Cross-Functional Influence: Engage with product sales and corporate communication teams to ensure alignment and seamless campaign delivery.
-
Education: MBA/PGDM from a Tier 1 B-School (IIMs ISB XLRI FMS SPJIMR MDI etc.) is mandatory.
-
Experience: 1 4 years of experience in brand marketing strategy consulting or a similar strategic role with exposure to ATL/BTL channels.
-
Strong analytical thinking structured problem-solving and excellent communication skills.
-
Proven ability to manage stakeholders align cross-functional teams and deliver results in a fast-paced environment.
-
Demonstrated interest in working at the intersection of business brand and customer impact.
-
Collaborate with senior leadership on high-stakes strategic initiatives.
-
Influence how a globally recognized brand connects with its customers and markets.
-
Be part of a transformative organization committed to sustainable global trade and innovation-led growth.
Employment Type
Full Time
