Social Media Manager â Pincode (PhonePe Group)
Social Media Manager â Pincode (PhonePe Group)
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Job Description
About PhonePe Group:
PhonePe is Indias leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments PhonePe has expanded into financial services (Insurance Mutual Funds Stock Broking and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is Indias first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the companys vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe we take extra care to make sure you give your best at work Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here you own your work from start to finish right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us!
Experience: 57 years
Employment Type: Full-time
Pincode PhonePes fast-growing quick commerce brand is looking for a Social Media Manager to lead its social presence across key platforms.
In this role you will be responsible for building and executing a distinct content and engagement strategy tailored to Indias evolving digital culture. Were looking for someone who understands how to translate trends insights and consumer behavior into high-performing platform-native contentwhile also driving influence through strategic creator and influencer partnerships.
Key Responsibilities
Social Strategy & Execution
- Develop and execute channel-specific content strategies across Instagram X (Twitter) YouTube Shorts and emerging platforms
- Translate cultural moments local trends and category insights into engaging social content
- Build a distinct social voice that aligns with Pincodes brand personality and PhonePes overarching brand values
Content Creation & Copywriting
- Own ideation and scripting of content formats including memes Reels explainers and moment-led campaigns
- Write sharp witty and platform-appropriate copyfrom captions and callouts to one-liners and replies
- Collaborate with internal design teams and agency partners to deliver high-quality content
Community Engagement & Influencer Management
- Monitor conversations trends and user interactions to drive ongoing relevance
- Engage with users in real timevia comments replies and contextual brand interactions
- Identify and work closely with creators and influencers to co-develop content that enhances reach relevance and brand affinity
- Manage influencer relationships briefings contracts and campaign execution end-to-end
Listening & Brand Alignment
- Track brand sentiment and topical conversations using social listening tools like Sprinklr Meltwater or Sprout
- Flag opportunities and potential risks and share relevant insights with the Head of Social Media and key stakeholders
- Ensure brand tone messaging and identity are consistently maintained across channels
Performance & Reporting
- Track and report on content and platform performanceengagement reach follower growth CTRs and influencer ROI
- Apply insights to improve strategy and optimise future campaigns
Cross-functional Collaboration
- Partner with Marketing Product Growth and the core PhonePe social team on integrated campaigns and category pushes
- Ensure alignment and synergy across all social and brand communication
What Were Looking For
- 57 years of experience managing social media for high-growth consumer brands; experience in quick commerce e-commerce or D2C is a plus
- Strong copywriting and storytelling abilities especially for mobile-first short-form content
- Deep understanding of Indias digital culturememes trends internet language and audience behavior
- Proven experience in influencer identification negotiation and campaign execution
- Familiarity with social media tools such as Sprinklr Meltwater Sprout or native dashboards
- Agile collaborative mindset and ability to thrive in a fast-moving brand environment
Why Join Us
- Be part of a new-age brand with the backing of one of Indias most trusted tech companies
- Shape the social voice of a business built for everyday convenience and cultural relevance
- Creative freedom real-time execution and a highly engaged audience
- Competitive compensation and long-term growth opportunities
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance
- Wellness Program - Employee Assistance Program Onsite Medical Center Emergency Support System
- Parental Support - Maternity Benefit Paternity Benefit Program Adoption Assistance Program Day-care Support Program
- Mobility Benefits - Relocation benefits Transfer Support Policy Travel Policy
- Retirement Benefits - Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment
- Other Benefits - Higher Education Assistance Car Lease Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people a work environment that thrives on creativity the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
Required Experience:
Manager
Employment Type
Full Time
