Monetization Strategy Lead, Amazon
Monetization Strategy Lead, Amazon
Posted on :
22-06-2025
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1 Vacancy
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Job Description
At Amazon Ads we sit at the intersection of Advertising Media and eCommerce. With millions of customers visiting us every day to find discover and buy products we believe that advertising when done well can enhance the value of the customer experience and generate a positive ROI for our advertising partners. We strive to make advertising relevant so that customers welcome it - across Amazons ecosystem of mobile and desktop websites proprietary devices and the Amazon Advertising Platform. If youre interested in innovative advertising solutions with a relentless focus on the customer youve come to the right place!
This is a leadership role reporting into the head of advertising sales. You should be comfortable with building structure in a high growth and ambiguous environment build and implement a strategy that helps us maximize our revenue and ability to work with multiple stakeholders / teams.
Key job responsibilities
As a Monetization Strategy Leader you will:
Develop and own the monetization strategy and initiatives for shaping the advertising sales GTM approach. This will require you to analyze audience data engagement metrics and revenue performance to identify opportunities for growth and optimization.
Evaluate new ideas/strategies for ad-based monetization. Define build the strategy get buy-in from senior leadership define the approach and and then execute the plan to bring it to viability.
Leverage market research to set strategic business goals and work with India Advertising leader LCS GCS and indirect revenue teams to establish CPMs and pricing models for packages
You will partner closely with the content marketing and brand solutions team to develop and present compelling opportunities to brands to participate in larger / tentpole shows
Establish KPIs and reporting mechanisms to track success of monetization initiatives
Build and own client success metrics and present industry insights to key brands/advertisers
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- 10 years in media sales monetization strategy or owning ad revenue targets
- Overall 15 years of non-internship experience
- Bachelors or Masters from a reputed university
- Experience in inter-team working skills to develop partnership with partner tech team and operating at leadership levels
- MBA
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
This is a leadership role reporting into the head of advertising sales. You should be comfortable with building structure in a high growth and ambiguous environment build and implement a strategy that helps us maximize our revenue and ability to work with multiple stakeholders / teams.
Key job responsibilities
As a Monetization Strategy Leader you will:
Develop and own the monetization strategy and initiatives for shaping the advertising sales GTM approach. This will require you to analyze audience data engagement metrics and revenue performance to identify opportunities for growth and optimization.
Evaluate new ideas/strategies for ad-based monetization. Define build the strategy get buy-in from senior leadership define the approach and and then execute the plan to bring it to viability.
Leverage market research to set strategic business goals and work with India Advertising leader LCS GCS and indirect revenue teams to establish CPMs and pricing models for packages
You will partner closely with the content marketing and brand solutions team to develop and present compelling opportunities to brands to participate in larger / tentpole shows
Establish KPIs and reporting mechanisms to track success of monetization initiatives
Build and own client success metrics and present industry insights to key brands/advertisers
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- 10 years in media sales monetization strategy or owning ad revenue targets
- Overall 15 years of non-internship experience
- Bachelors or Masters from a reputed university
- Experience in inter-team working skills to develop partnership with partner tech team and operating at leadership levels
- MBA
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Employment Type
Full-Time
Department / Functional Area
Key Skills
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