Senior Marketing Specialist (Hybrid-Reston, VA)
Senior Marketing Specialist (Hybrid-Reston, VA)
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$ 73403 - 124784
1 Vacancy
Job Description
ICF has an incredible story to tell. We partner with more than 60 of the top energy utilities across North America to help them meet the challenges of a rapidly changing energy landscape. As demand for electricity growsdriven by electrification decarbonization and digital transformation like artificial intelligenceour work helps utilities modernize their infrastructure engage customers and deliver reliable and sustainable energy solutions.
Were looking for a Senior Marketing Specialist to join our corporate marketing team to support strategic growth in our utility business. Reporting to the Senior Marketing Manager this role will help tell ICFs story in the utility sector by delivering compelling marketing campaigns high-impact content and engaging events.
You wont just be promoting servicesyoull be helping energy utilities navigate transformation. That takes someone whos both a strong executor and a strategic thinker. Were looking for a collaborative creative marketer whos ready to drive measurable impact and bring fresh ideas to the table.
What youll do:
Support all aspects of marketing campaigns that advance our utility business goals.
Work on a team with multiple marketers and subject-matter experts to help create integrated marketing campaigns through a combination of marketing deliverables design and media.
Support the creation of marketing content (articles papers case studies webinars targeted emails etc.) including translating complex data and analysis into digestible and engaging narratives.
Support capture marketing and account-based marketing campaigns that target high-value opportunities.
Collaborate with business development team to achieve common goal of business growth.
Contribute to annual marketing strategy to help define business priorities key audiences campaign themes and a full year of campaign activity.
Engage subject matter experts at all levels on relevant topics and messaging approaches to attract industry attention.
Help educate and encourage staff to engage with social media to further extend the reach of our marketing content.
Collaborate with our event marketers to optimize our event conference and award strategy and maximize ICFs exposure in the marketplace.
Support data analysis and reporting efforts associated with various marketing strategies and campaigns.
Basic Qualifications:
B.S. in Marketing Communications or related field.
4 years of experience working on marketing campaigns preferably for a marketing agency or in B2G or B2B environments.
4 years of experience planning and executing in-person and virtual events.
Preferred Qualifications:
General knowledge or strong interest in energy industry.
Professional Skills:
Project management and time management skills and the ability to juggle multiple priorities simultaneously.
Storytelling skills with the interest/ability to turn complex topics and data into compelling narratives.
Strong written and oral communication skills and ability to influence an audience that includes senior leaders and stakeholders.
Ability to work across teams and departments in a highly collaborative way.
A strong communications leader who is able to manage day-to-day tasks independently.
Working at ICF
ICF is a global advisory and technology services provider but were not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges navigate change and shape the future.We can only solve the worlds toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information please read ourEEOpolicy.
Reasonable Accommodations are available including but not limited to for disabled veterans individuals with disabilities and individuals withsincerely heldreligious beliefs in all phases of the application and employment process. To requestan accommodationplease emailand we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentto provide needed reasonable accommodations.
Read more aboutworkplacediscriminationrightsor our benefit offerings which are included in theTransparency in (Benefits) CoverageAct.
At ICF we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.
However we understand that some candidates may require accommodationthat involves the use of AI. Ifsuch anaccommodation is needed candidates are instructed to contact us in advance at. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$73403.00 - $124784.00Reston VA (VA30)Required Experience:
Senior IC
Employment Type
Full-Time
