Sr. Manager, Digital Marketing - Motto

Senior Digital Marketing Manager

Location:Denver CO
Department:Marketing
Company:Motto Franchising LLC

About Motto Franchising

Motto Franchising LLC is the franchisor of Motto Mortgage a groundbreaking mortgage brokerage franchise thats disrupting the industry. We empower entrepreneurs to build thriving businesses while helping consumers access home financing with transparency and choice. Our team is passionate driven and scrappyand were looking for someone who shares that spirit.

Position Overview

Were seeking aSenior Digital Marketing Managerwhos not afraid to roll up their sleeves and dive into the details. This is a high-impact hands-on role for a digital marketing leader who thrives in a fast-paced environment. Youll be responsible for driving digital strategy and execution across multiple audiences:

• Consumersshopping for a mortgage (lead generation for franchisees)
• Loan originatorsexploring career opportunities with Motto offices
• Franchise sales prospectsconsidering joining the Motto network
• General brand awarenessacross all channels
  
  

This role is ideal for a strategic thinker whos also a doersomeone who can manage vendors optimize performance and bring fresh innovative ideas to the table.

Key Responsibilities

• Digital Advertising Management
  Oversee corporate digital ad campaigns in partnership with an external agency ensuring alignment with business goals and ROI targets.
• Website Oversight
  Manage the corporate website () via WordPress VIP and coordinate with a third-party vendor to support franchisee websites.
• SEO & Emerging Tactics
  Lead SEO strategy and stay ahead of emerging trends to boost visibility and performance for both corporate and franchisee locations.
• Online Reputation Management
  Administer our third-party reputation platform including business listings review management and social media tools used by franchisees.
• Training & Enablement
  Develop and deliver training sessions and user resources to empower franchisees and internal stakeholders on digital tools and platforms.
• Performance Reporting
  Provide regular insightful reporting on digital ad campaigns website analytics and reputation management activities to track ROI and inform strategy.
• Budget Management
  Track and plan budgets for digital initiatives ensuring efficient allocation of marketing spend to meet business objectives.
• Technical Collaboration
  Partner with business technology and product teams to implement APIs new features and system enhancements.
• Support & Project Management
  Respond to support tickets related to websites and marketing tools and lead projects with strong organizational and vendor management skills.

What Were Looking For

• Ascrappy resourceful marketerwho thrives in a fast-moving entrepreneurial environment.
• Astrategic thinkerwith a bias for action and a passion for testing learning and optimizing.
• Acollaborative leaderwho can manage vendors influence cross-functional teams and communicate effectively at all levels.
• Adata-driven decision-makerwho loves diving into metrics and uncovering insights.

Qualifications

• 57 years of experience in digital marketing preferably in a multi-location or franchise environment.
• Mortgage or financial services experience a plus.
• Proven experience managing digital ad campaigns websites SEO and reputation platforms.
• Strong project management and vendor coordination skills.
• Proficiency with WordPress Google Analytics Meta digital ad platforms and CRM tools.
• Excellent communication and presentation skills.