Senior Manager, Brand Marketing
Senior Manager, Brand Marketing
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Job Description
KAYAK part of Booking Holdings (NASDAQ: BKNG) is the worlds leading travel search engine. With billions of queries across our platforms we help people find their perfect flight stay rental car and vacation package. Were also transforming business travel with a new corporate travel solution KAYAK for Business.
As an employee of KAYAK you will be part of a travel company that operates a portfolio of global metasearch brands including momondo Cheapflights and HotelsCombined among others. From start-up to industry leader innovation is at our core and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
Role Overview:
Were looking for a strategic creative and execution-focused Brand Marketing Manager to lead brand marketing for KAYAK in the UK and Momondo across the Nordics (Denmark Sweden). This role requires strong local market knowledge media planning expertise and the ability to work collaboratively across internal teams and external partners. Youll be responsible for driving brand awareness relevance and preference through localized marketing strategies integrated campaign execution and strategic brand partnerships.
In this role you will:
Develop and implement brand marketing strategies for KAYAK in the UK and Momondo in the Nordics aligned with consumer insights brand positioning and business goals.
Lead the development and rollout of integrated marketing campaigns including creative briefing media planning and cross-functional coordination.
Identify and use local consumer and market insights to tailor brand marketing strategies for the UK and Nordic markets.
Write clear insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers to bring campaigns to life.
Manage traditional media planning (TV OOH radio print) including direct negotiation with media agencies and local vendors.
Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance.
Adapt global creative and messaging to ensure cultural relevance and resonance in the UK and Nordic markets.
Track campaign performance define important metrics and deliver actionable insights to optimize future activity.
Identify negotiate and manage strategic brand partnerships that enhance visibility drive engagement and reinforce brand positioning (e.g. sponsorships co-branded collaborations and experiential partnerships).
Work closely with PR Creative Performance Marketing Product and Commercial teams to ensure consistency and alignment across all consumer touch points.
Lead the local Sr. Specialist Social Media to integrate local insights into content creation for enhanced brand messaging in the UK and Nordic markets.
Manage relationships with media agencies in the UK and liaise with the Creative team on coordination with creative agencies and production partners.
About You:
10 years of brand marketing experience with a strong understanding of the UK market; exposure to Nordic markets is a plus
Proven experience leading integrated campaigns across both traditional and digital channels
Strong media planning and vendor negotiation skills
Experience identifying and managing brand partnerships or sponsorship deals
Skilled in briefing creative teams and managing asset production processes
Strategic problem solver with strong cultural awareness and attention to local market nuance
Highly collaborative organized and thorough
Fluent in English; a Nordic language is a plus
Benefits and Perks
Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation time off for your birthday
Paid volunteer time
Focus on your career growth:
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
5 weeks paid vacation
Private health & dental insurance
Income protection and life assurance
Employee Assistance Program - including 24/7 GP & free legal advice
Pension plan contributions
Discounted gym membership
Bike2Work
Season ticket loan
Social events & Thursday happy hours
Free lunch 2 days per week
Diversity Equity and Inclusion
At KAYAK we aspire to be a workplace that fosters inclusion and reflects the diverse communities we serve. Hiring people with different backgrounds and perspectives is critical to innovation and to how we deliver great experiences for our users partners and teams. We strive to be an open and welcoming environment so that no matter who you are you can be yourself.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform job responsibilities and to receive other benefits and privileges of employment. Please contact us to request accommodation(s).
#LI - BB1
Required Experience:
Senior Manager
Employment Type
Full Time
