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Job Description Summary
Join our Oncology team as Brand Manager who would lead the development of current brands to increase the potential of the product portfolio within the framework and strategy of Novartis.Job Description
Key Responsibilities:
Brand strategy development promotional campaigns & tactical plans within marketing budgets
Content preparation of Integrated Brand Teams and Launch Teams
Running market research programs & market insights for responsible brands and monitors /anticipating market development
Responsibility for execution monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)
Leadership of the cross-functional local/regional brand Team incl. coordination of the One Impact Plan and monitoring the execution of objectives
Leadership of the development of promotional activities in line with internal SOPs and Code of Conduct guidelines
Monitoring and controlling brand budgets forecasts and expenses and assessing the marketing mix of the product to evaluate cost-effectiveness and results
Identification of area market insights and opportunities via customer interactions
Execution of central marketing activities as well as regional-initiated marketing activities
Monitoring product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
Compliance with applicable policies procedures and other regulations
Key performance indicators:
Market share & market share growth.
Performance management and employee relations feedback meetings surveys (i.e. Field Force Marketing capabilities Global Marketing Medical Department Regulatory Department) -Ensure full compliance to all regulatory requirements
Essential requirements:
University degree ideally Business/Pharmacy/Medicine
Czech native and English proficient
At least 3 years experience as the Product Manager (shown success; pharmaceutical business preferable) or Brand Manager preferably knowledge of oncology products
Be sensitive to market dynamics regional differences segmentation pricing strategies and understand marketing research
Innovative and Creative: Develop innovative concepts and approaches to positioning and tactical marketing in the therapeutic market
Partnership and Collaboration: Coordinate functional teams from sales and marketing services medical affairs and clinical development. Coordinate the general direction of symposia in collaboration with the marketing services department
Ability to build and maintain close relationships with local opinion leaders Ability Analytical approach with a focus on sales performance and related KPIs (Key performance indicators) is critical and competitive benchmarking
Demonstrate strong communication skills provide input to field managers and representatives report writing and presentation skills
Youll receive:
Company car
Annual bonus
Monthly pension contribution matching your contribution up to 3% of your gross monthly base salary
Company Shares Program
Risk Life Insurance (full cost covered by Novartis)
5-week holiday per year (1 week above the Labour Law requirement)
MultiSport Card (costs covered by company)
4 paid sick days within one calendar year in case of absence due to sickness without a medical sickness report
Private Medical Care Program: company contribution
Flexible benefits: 17500 CZK per year
Meal vouchers for 105 CZK for each working day (full tax covered by the company)
Skills Desired
Agility Asset Management Commercial Excellence Cross-Functional Collaboration Customer Orientation Digital Marketing Healthcare Sector Understanding Influencing Skills Marketing Strategy Negotiation Skills Operational Excellence Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Product Strategy Stakeholder Engagement Stakeholder Management Strategic PartnershipsRequired Experience:
Manager
Full-Time