Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.

To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.

Could that be you

Your mission

The successful candidate is a self-starter passionate about product marketing and content creation and has proven experience in increasing awareness adoption and engagement of products or services among quality testing and developer audiences at scale. You will work in a cross-functional manner collaborating with multiple teams to define strategies and content (internal and external) across all stages of the customer journey and our marketing channels. You will be data-driven own content testing and measurement optimize for what drives successful messaging/deal closing and report the impact of your product marketing plans.

To be successful in this role you will need to establish clear processes have strong creative and writing abilities drive appropriate prioritization be effective in colleagues internally (with product and GTM stakeholders) and externally (to customers) and define document and implement best practices in product marketing content creation and management.

What youll do at UiPath

• Content: Produce thought leadership and product-related materials in the form of customer-facing-decks web pages blogs white papers eBooks videos and other go-to-market collateral.

• Go-to-Market: Lead and develop go-to-market plans for UiPath Test Cloud and particularly targeting application testing and quality assurance personas.

• Segmentation: Conduct and leverage market research competitive analysis and assess the market landscape to identify ideal opportunities and design forward-thinking approaches for each market segment.

• Persona understanding: identify the best buyer and user personas and be able to position UiPaths offering accordingly.

• Storytelling: Craft UiPaths positioning and messaging that differentiates our offerings.

• Sales Enablement: Function as a bridge between product and sales to simplify product features into tangible customer benefits. Develop enablement assets and training materials including sales plays battle cards demo training videos and playbooks.

• Evangelize: Attend relevant events and meet-ups representing UiPath as the face of emerging and advanced technologies.

• Innovate: Collaborate with the product team to help drive near and long-term product roadmap.

• Communicate: Operate as the coordinating force of our integrated marketing plans including social media SEO demand gen and all other campaigns.

• Collaborate: Develop relationships with customers to determine key use cases and document customer success stories.

What youll bring to the team

• Bachelors degree in marketing business or other related field or equivalent experience.

• 3 years B2B marketing communications experience in the testing or pro-developer space.

• Native English speaker or excellent command of the English language.

• Strong ability to effectively communicate complex ideas at different stages in the customer buying journey.

• Ability to create compelling sales collateral and marketing material.

• Experience working with cross-disciplinary teams across an organization including demand generation sales channels partners and product management / engineering.

• Ability to effectively communicate to stakeholders at all levels of the organizationfrom the end user (technical buyer) to the decision maker (economic buyer)with excellent written oral and presentation skills.

• Growth mindset adaptability and a drive for continuous improvement.

• Ability to navigate emerging and advanced technology trends.

• Experience in AI and automation is a plus.

• Proven ability to identify analyze and solve ambiguous problems independently with extreme attention to detail.

• Strong editorial background and proofreading skills as well as experience adhering to technical style guides.

• Experience with Salesforce and content management tools.

• Adobe Creative Suite a plus.

Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .

Required Experience:

Manager