Digital Media and Communications Specialist

IMPORTANT APPLICATION INSTRUCTIONS:

• Upload Resume or Curriculum Vitae for automatic population of information to the application.
• The contact information work experience and education listed on your Resume/CV will be parsed and input into your Montclair application.
• Review information and double-check all fields containing information that the system parsed the software is intelligent but you need to verify that the data is accurate.
• In the My Experience section you will find a Resume/CV upload option where you can submit your cover letter and all other supporting documents.

Note: If you have an expansive CV we recommend that you apply manually and only include the positions you have held in the last ten (10) years. You will then be able to attach your Resume/CV as well as all other supporting documentation in the My Experience section of your application.

Job Description

SUMMARY:

Reporting to the Director of Communications and Strategic Operations the Digital Media and Communications Specialist plans creates manages and optimizes content across shared and owned platforms to support a comprehensive media and content strategy for the College of Communication and Media. Using strong writing editing Search Engine Optimization (SEO) and creative production skills the Digital Media and Communications Specialist reaches internal and external audiences to increase awareness of the Colleges programs and to meet enrollment and other measurable goals. This position requires a creative storyteller who can establish metrics and track effectiveness across the Colleges website and social media channels.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Partner with various programs and centers of excellence within the College (Red Hawk Sports Network News Lab Radio Station etc.) to generate story ideas and produce content surrounding the student experience.

• Create and manage a content calendar for the Colleges social media platforms website and intranet designed to reach internal and external audiences including students faculty staff prospective students and their families alumni high school administrators etc.

• Produce content that aligns with the Universitys branding and voice.

• Collaborate with student content creators who assist in producing social media posts and other content.

• Utilize the Universitys Content Management System (CMS) to publish and optimize content using best SEO practices.

• Create and maintain earned media lists and assist with earned media pitching by writing press releases.

• Monitor the news cycle and trends in Higher Education (specifically with similar Strategic Communications programs) to identify content creation and growth opportunities.

• Create digital and physical marketing materials for events such as Open House Accepted Students Day Mentoring Program and others.

• Assist with event operations for Homecoming and other special events and projects.

• Continuously develop relevant skills related to this role such as the use of AI and media monitoring platforms.

• Perform other duties as assigned.

• Management retains the right to add or change job duties at any time.

QUALIFICATIONS

REQUIRED:

• Bachelors degree from an accredited college or university in Marketing Communications or a related field.

• Minimum two (2) years of professional experience in digital communications content marketing or a related field.

• Ability to produce and edit compelling effective content with close attention to audience goals messaging tone and accuracy.

• Ability to produce content targeted to multiple audiences across the web intranet and social media.

• Strong time management and interpersonal skills.

• Current knowledge of search engine optimization (SEO) strategies and best practices.

• Ability to think strategically and creatively in developing and recommending potential content ideas.

• Superior proofreading and editing skills.

• Knowledge of AP Style.

PREFERRED:

• Working knowledge of photography videography/editing Canva Adobe Creative Suite and content management systems.

• Substantive knowledge of the higher education sector including strategic communication programs.

• Strong competency using Microsoft Office and Google Office Workspace applications.

PROCEDURE FOR CANDIDACY

Applicants should include a resume and cover letter describing how their background skills and education match the needs of the University. When applying please take a moment to carefully read and follow the steps in the application instructions.

Salary Range

The position may also be eligible for comprehensive benefits including health insurance retirement plans and tuition assistance. For further details please visit:

Montclair State University considers factors such as but not limited to scope and responsibilities of the position candidates relevant work experience education skills and internal equity when extending an offer.

Salary offers for internal employees who are part of a collective bargaining unit (CBU) and are applying to a position that is withina CBU will be determined in accordance with contractual provisions.

Department

For questions or concerns please contact Human Resources Workday Recruiting Support at (Option 2) or email talent@.

Inclusion Statement

Montclair State University values access and educational excellence. We are committed to an environment of diverse perspectives which ensures that graduates will be civically engaged committed to democracy and prepared to thrive as global citizens. We foster a community that promotes varied experiences and voices. We seek applicants who will contribute diverse ideas and perspectives and who value an environment that promotes educational growth and advancement for all.

EEO/AA Statement

Montclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity.

Additional information can be found on the website at
IX and 34 C.F.R. 106 Policy

Montclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details please visit: Experience:

Unclear Seniority