CBS-BMC-Brand and Marketing-Brand Research And Insights
CBS-BMC-Brand and Marketing-Brand Research And Insights
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Job Description
At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.
The opportunity
The Brand Research & Insights Assistant Director will be a key contributor in advancing EYs brand strategy through comprehensive research and insightful data analysis. This role is responsible for day-to-day management of global brand tracking initiatives (inc. EY Global Brand Survey) and developing actionable brand insights across a range of research and data sources. The Assistant Director will work closely with the Global Brand Research & Insights Leader collaborate with cross-functional teams to ensure that brand strategies are informed by robust data and insights ultimately contributing to the growth and success of EYs brand in a competitive marketplace.
Key responsibilities
- Support Global Brand Survey research:
- Assist in the design and execution of global brand survey studies to monitor brand health and perception across various markets and our progress towards are All in brand ambitions.
- Analyze research findings to identify trends strengths opportunities and areas for improvement.
- Help develop and maintain automated reporting systems that provide insightful reports for stakeholders. Ensuring that reports are user-friendly and accessible to stakeholders facilitating data-driven decision-making.
- Brand insights development: Collaborate in synthesizing brand research and other data sources to generate actionable brand insights that inform progress in All in marketing strategies and initiatives.
- Google Keyword Data Analysis: Generate and analyze Google keyword data to understand search trends and behaviour. Own the production of insightful reports.
- Advertising testing support: Assist in the planning and execution of advertising tests to evaluate the effectiveness of marketing campaigns. Help analyze test results to provide recommendations for optimizing ad strategies and improving ROI.
Skills and attributes for success
- Ability to clearly articulate and transform data into a story.
- Engage in cross team collaboration to drive activations from start to end.
- Eager and fast learner who is willing to expand on core skills.
To qualify for the role you must have
- Bachelors degree in Marketing Business Data Analytics or a related field.
- 5 years of experience in market research with a demonstrated ability to support brand performance initiatives.
- Strong analytical skills with proficiency in data analysis tools and software (e.g. SPSS Excel Google Analytics).
- Excellent communication and presentation skills with the ability to convey complex data insights to diverse audiences.
- Experience in automated reporting and data visualization tools.
- Track record of research agency management and large multinational research programs
- Ability to work collaboratively in a fast-paced multidisciplinary environment and manage multiple projects simultaneously.
Collaboration and Communication:
- Work closely with Brand Marketing and Communications stakeholders to develop research programs and insightful analyses.
- Consult on other internal research and insights programs and offer best practice advice.
- Present research findings and insights to team members and stakeholders ensuring clarity and actionable recommendations.
Ideally youll also have
- Agile ways of working
Technologies and Tools
- Platforms Google Ads Sprinklr Hootsuite LinkedIn Facebook Instagram etc
- Analytics Adobe Analytics or Google Analytics.
- Data Visualization - Power BI or Tableau
- Project management
- Web Analytics Tools
What we look for
- Ability to think critically analyze information and make actionable recommendations
- Meticulous attention to detail organized and strong project management skills
- Ability to work as a part of an agile team; independent and showing flexibility during peak hours
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.
- Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
- Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs
- Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs
EY Building a better working world
EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.
Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.
Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.
Employment Type
Full Time
