Sr. Digital Marketing Specialist
Sr. Digital Marketing Specialist
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Job Description
The Digital Marketing Senior Specialist is responsible for executing and optimizing digital touchpoints to drive engagement loyalty and performance. This role manages day-to-day digital operations including CRM programs website content technical enhancements and performance metrics to ensure seamless campaign execution measurable growth and best in-class customer experience.
Your Impact and Responsibilities:
Develop and execute national and local marketing campaigns across email website and app platforms to drive retention and engagement
- Own execution of Caniac Club messaging and offer delivery across all channels Build and manage a comprehensive digital content calendar and roadmap
- Lead the digital setup for new restaurant openings including landing pages and About This Restaurant content
- Maintain and update evergreen website content with brand accuracy and SEO optimization
- Monitor digital performance metrics and identify opportunities for optimization
- Partner with Customer Support and Operations teams to manage ratings reviews and digital product updates
- Collaborate with development teams to prioritize and deploy UX and performance enhancements
- Maintain accurate local listings across platforms including Google Business Profile and Apple Maps to improve visibility and drive traffic
- Manage website support tickets resolving technical and content issues with internal partners
Qualifications :
- 3 years experience in digital marketing CRM or website management
- Bachelors degree in marketing communications or related field or equivalent experience
- Strong knowledge of CMS platforms SEO fundamentals and marketing automations tools
- Proficiency in campaign performance tracking and analytics (e.g. Google Analytics Google Tag Manager CRM systems)
- Experience executing multi-channel campaigns with attention to detail and performance tracking
- Skilled in developing business documents such as content calendars timelines and process flows Preferred
Qualifications:
- Familiarity with ADA compliance and digital accessibility standards
Additional Information :
All your information will be kept confidential according to EEO guidelines.
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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
