Digital Marketing Specialist
Digital Marketing Specialist
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Job Description
Responsibilities:
1. Digital Marketing Strategy: Develop implement and manage innovative digital marketing campaigns that align with our companys goals and objectives.
2. SEO Optimization: Handle all aspects of website SEO including on-page and off-page optimization keyword research and link-building strategies to improve search engine rankings.
3. Content Management: Collaborate with content creators to produce high-quality and SEO-friendly content including blog posts articles and multimedia content.
4. Social Media Management: Oversee and manage our company s presence across various social media platforms ensuring consistent branding and engagement.
5. Performance Analysis: Utilize various analytics tools to measure and report on the performance of digital marketing campaigns making necessary adjustments to optimize results.
6. Email Marketing: Design develop and manage email campaigns ensuring content is engaging and drives customer engagement and conversion.
7. PPC Campaigns: Plan execute and monitor paid advertising campaigns across search engines and social media platforms for maximum ROI.
8. Stay Updated: Keep abreast of the latest digital marketing trends tools technologies and best practices to ensure the companys marketing efforts remain competitive.
9. Collaboration: Work closely with other departments including sales and product teams to align digital marketing efforts with broader company goals.
Requirements
Requirements:
1. Education: Bachelor s degree in Marketing Business or a related field. A masters degree or relevant certification would be a plus.
2. Experience: Minimum of 3-5 years of proven experience in digital marketing with a demonstrable track record of designing and implementing successful marketing campaigns.
3. Technical Proficiency: Familiarity with SEO tools (e.g. SEMrush Ahrefs Google Search Console) analytics tools (e.g. Google Analytics Tableau) and various marketing automation platforms.
4. Strong Analytical Skills: Ability to analyze complex data and metrics and translate insights into actionable strategies.
5. Creativity: Strong creative mindset with an ability to identify and act on new digital marketing opportunities.
6. Excellent Communication Skills: Both verbal and written with an ability to present ideas clearly and persuasively.
7. Team Player: Ability to collaborate effectively with various internal teams and external partners.
8. Adaptability: Able to adapt to the fast-
Digital Marketing, Search Engine Optimization
Education
Bachelor degree
Employment Type
Full Time
