Content Marketing Coordinator
Content Marketing Coordinator
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Job Description
The Content Marketing Coordinator develops and executes content and strategic marketing plans for assigned marketing channels. This role creates compelling content in multiple formats to drive higher customer and prospect engagement resulting in more qualified leads and higher customer satisfaction. This includes ensuring optimized messages across all platforms including campaigns websites education media and events to drive qualified leads and exceptional customer experiences aligned with business strategy and sales objectives.
This position has a virtual-first hybrid work arrangement with a preferred location in Houston TX with a minimum of two days a week in the office or co-located with other team members.
Key Responsibilities
Creates content plans calendars and budgets designed to optimize lead and customer engagement for all brands as well as identifies ways to re-purpose content.
Creates and distributes engaging and relevant content across various media channels such as blogs social media podcasts videos webinars and more
Acquires creates and manages digital assets including but not limited to videography photography and design assets
Produces and maintains marketing literature presentations and sales enablement resources
Acts as business unit subject matter expert in content strategy development management and deployment.
Responsible for ensuring brand value proposition and key messages are appropriately communicated through all mediums.
Guides third-party content creators and copywriters to ensure messages are consistent and meet content strategy objectives.
Works closely with peer marketing functions to develop and execute strategies that optimize marketing performance outcomes.
Develops content and media assets for demand generation campaigns and serve sales teams with sales tools.
Determines appropriate content mix media and distribution channels
Deeply understands customer personas and buying journeys to optimize content.
Ensures best practices for content optimization are implemented and executed.
Regularly monitors and reports progress of content performance.
Supports customer education efforts including but not limited to topic identification and course creation.
Support ongoing customer and internal communication efforts.
Tracks project status in Asana project management tool.
Guides the creative development of digital and print advertising campaigns by interpreting and providing feedback on visual design layout and messaging to ensure alignment with brand strategy and campaign objectives
Provides creative direction for digital and traditional advertising partnering with designers and agencies to ensure alignment with brand standards
Reviews and approves advertising assets to ensure quality consistency and alignment with marketing objectives
Acts as a partner to Corporate Marketing by advising as needed on Shelter Solutions branding advertising media collateral events literature and digital marketing.
Other duties and projects as assigned
Qualifications :
Bachelors Degree in Marketing Communications English or a related field
2 plu years of experience in a marketing content development or communications role
Outstanding copywriting and creative writing skills
Strong understanding of demand generation best practices
Proven ability to translate features and benefits into compelling marketing copy
Exposure to paid search campaigns and search engine optimization
Demonstrates project management skills and proven ability to deliver results in a fast-paced deadline-oriented environment.
Exhibits the ability to switch from the creative side of marketing to analytical side; able to demonstrate why their ideas are analytically sound
Ability to work well and communicate effectively with colleagues at all levels of an organization
Additional Information :
Salary Range: $60000-$70000
Why work for Cornerstone Building Brands
Our teams are at the heart of our purpose to positively contribute to the communities where we live work and play. Full-time* team members receive** medical dental and vision benefits starting day 1. Other benefits include PTO paid holidays FSA life insurance LTD STD 401k EAP discount programs tuition reimbursement training and professional development.
*Full-time is defined as regularly working 30 hours per week. **Union programs may vary depending on the collective bargaining agreement.
Cornerstone Building Brands is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If youd like to view a copy of the companys affirmative action plan for protected veterans or individuals with disabilities or policy statement please contact Human Resources at or If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application please contact Human Resources at or This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes such as following up on an application or technical issues not related to a disability will not receive a response.
California Consumer Privacy Act (CCPA) of 2018
Must be at least 18 years of age to apply.
Notice of Recruitment Fraud
We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment. In some cases job-seekers are being contacted directly both by phone and e-mail. In other instances these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
