Communications Manager (14- Month Contract)

DEVELOP AND EXECUTE RED BULLS EARNED MEDIA COMMUNICATION CAMPAIGNS

Ensure the regional communication plans utilize the most effective and efficient media strategies to generate earned media coveragetraditional and socialreaching new consumers daily across the portfolios you oversee.

Build strong and trusting relationships with Quebec mainstream and endemic media as it pertains to sport culture and story driven content.

Ensure Regional Communications plans use the most efficient tactics to promote media coverage and engage creators while also using Red Bulls managed and owned platforms.

Create breakthrough buzzworthy media moments and activations to promote coverage of Red Bull essential messaging.

Collaborate with sports and culture teams to ensure integration of product in content and activations and drive product-forward communications opportunities leveraging athletes and artists as spokespeople.

Maintain a comprehensive calendar of Red Bull national and regional programs.

Measure outcome using analytic tools and report results to all contributors.

Brief athletes photographers and production companies on brand approach and product integration for all content creation.

FRENCH CREATOR PROGRAM

In collaboration with the Creator Marketing team help identify and develop relationships with French speaking Creators whose organic reach can add value to the business across a variety of key playgrounds to support us in building brand and product trust.

Develop maintain and foster a strong network of local relationships with creators to further depth and relevance to Creator program.

Work cross functionally to develop creator strategies across projects that help to achieve Red Bull Canada business objectives and brand reach.

Work with Product Expert to overcome product barriers and ensure Creators are true product ambassadors be confident to walk away where not.

Ensure a wide variety and diversity of Creators are in our networks and managed according to our brand values ensure we have reach into all key business playgrounds and occasions and show versatility as well as reflect the diversity of Red Bulls current and aspirational audience/consumer base in Canada.

Ensure reach of the program is to our key business focuses primarily to grow organic earned reach among Entry Point Consumers and deliver improvements in product understanding and trust.

Qualifications :

Fluent in French and English

Minimum 5 years communications and/or public relations experience; with particular background in sports culture and/or CPG brands.

Experience working with Social Media Influencers/Creators or other high profile talent ideally within the Entertainment Sport or Media industries.

Particular experience and expertise of Quebec media and French speaking influencers.

A proven track record in leading projects securing brand reach and engagement via earned media amplification  . 

An entrepreneurial can-do attitude facilitated by continuous learning & application of best practices.

Creative thinker and innovator.

Self-starter able to work independently with confidence.

Is a passionate story seeker that identifies those stories that have true media potential and pull through to our target audience.

Exceptional written and presentation skills.

Demonstrated success in working with multiple departments and global stakeholders.

Equipped to build media relations with national and local media outlets.

An agile team player that knows how to get the work done.

Proficiency Microsoft suite of tools; PowerPoint Teams Word Excel.

Additional Information :

Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age sex disability sexual orientation race religion.

Remote Work :

No

Employment Type :

Contract