Brand & Communications Manager
Brand & Communications Manager
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Job Description
Our Client is a leading NGO based in Lekki Lagos. They are seeking to hire a Brand/Corp Comms Mgr who will partner with the Head of Communications to activate and manage all aspects of Brand building/ PR Housekeeping internally and externally.
Brand Strategy and Execution
Work with the Head Communications (HC) in crafting and implementing Brand strategies/initiatives to achieve the vision plans and objectives of the organization
Plug identified Brand Communications and PR gaps in the organization.
Create and service channels to showcase our timeless values our impact and events and occurrences we want the world to know.
Coordinate the implementation of agreed Brand Activation programs to enhance the reputation of the organizational brand and its sub-brands.
Support the comms team with Classic/Evergreen organisation content to drive visibility.
Focus on the good that the organisation is doing i.e lives changed socio- economic testimonies and propose channels oustside the usual through which they can be mined to build our reputation.
Support the amplification of our impact entities.
Public Relations and Corporate Communications.
Work with HOC to evolve a PR strategy for the organisation its subsidiaries.
Implement said strategies to achieve defined objectives (Media pitches release writing event mgt follow-up on features etc)
Work on press and media relations with a view to forging meaningful relationships that align with the objectives of the organisation.
Pitch and secure relevant quarterly media features on local/regional/international platforms
Maintain the public relations function of the organisation establishing and maintaining active relationships with the media outside the organisation
Work with the team lead to develop and manage the annual PR communications/publicity budget.
Crisis mgt: Put steps in place to avert incidents that can impact the organisation s brand negatively and in the event that they happen have a plan in place to
Address them.
Create PR events/initiatives and key into existing events.
Ensure brand alignment and compliance in culture in touchpoints and across board in expressions.
Work with HR to develop the employer branding image. Brand Alignment and Compliance
Ensure a wide understanding and awareness of the brand standards.
Enforce brand standards across touchpoints and flag defaults that will impact us across expressions engaging with stakeholders to this end.
Ensuring brand integrity in all areas.
Content Generation
Work with the Head of Comms to produce and repurpose timeless on-brand content for distribution through our flagship information channels and platforms.
Manage the core organisation s brand s audio-visual assets and ensure they are on brand and up to date across platforms ( such as website brochures signages theme songs).
Project manage all corporate/brand shoots/recordings/edits repurposing for different scenarios.
Requirements
First degree from a reputable university with a minimum of 2:1
Post-Graduate degree in Communications Journalism International Relations/Public Affairs Journalism or other related disciplines is advantageous
Track record working on and directly responsible for Brand Strategy and Execution.
Experience working with a high-performance cross-functional team in a Brand marketing/communications/publicity in a managerial capacity.
Experience working with and enforcing Brand Guidelines
Experience working with multimedia social media web design graphics and other communications/publicity management teams
Experience working with a production team.
Experience working with media (press) stakeholders
Employment Type
Full Time
