Digital Copywriter
Digital Copywriter
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Job Description
The Digital Copywriter is a key contributor to Montus fast-paced high-performing B2C Marketing team. This role is responsible for producing persuasive user-first digital content that converts. With a strong focus on performance marketing and website copy. The ideal candidate thrives in a dynamic environment works autonomously with little support and leverages AI tools to increase velocity and output across platforms. This is a role for a copywriter who blends creativity with conversion thinking is fluent in UX writing principles and knows how to reduce cognitive load while delivering compelling brand messages.
Key Responsibilities:
Performance Website Copy
- Write high-converting copy for performance campaigns across Meta Google Ads Tiktok Youtube and emerging channels.
- Own the creation of website copy and landing page content with a focus on user experience conversion rate optimisation (CRO) and clarity.
- Run A/B and multivariate tests on messaging iterating based on performance data.
- Collaborate closely with product growth performance marketing design and lifecycle teams to ensure a cohesive and effective user journey.
- Craft persuasive benefit-led product copy that brings new innovations to life while capturing key USPs and technical details.
- Embrace AI tools to boost speed scalability and ideation. Doing the work of multiple copywriters without sacrificing quality.
- Create in-depth long-form and well-researched content that will help achieve organic visibility.
Brand Content Strategy
- Develop consistent on-brand messaging across marketing touchpoints including website blogs emails social media and internal materials.
- Synthesise real patient insights (interviews reviews research) to shape persuasive patient-first messaging to be leveraged across all channels and mediums.
- Support brand campaigns product launches and company announcements with creative copy that elevates perception and drives action.
Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)
- Deliver on individual and set departmental OKR and KPIs as determined from time to time.
- Time to publish for campaign assets
- Conversion rate improvements from landing page copy changes
- Increase in click through rate (CTR) from paid ads
- Organic traffic uplift from long-form SEO content
Qualifications :
- Familiarity with AI writing tools and ability to integrate into a high-output workflow is a big plus.
- A minimum of 5 years experience writing digital-first conversion focused copy preferably in a fast paced high growth environment.
- Proven experience crafting UX copy that reduces the cognitive load and improves user journeys.
- Portfolio demonstrates strength across short and long form ad copy website and CRO writing.
- Experience creating copy for performance campaigns eDMs Social Media Websites and Blogs
- Experience working in a health or other regulated environment would be beneficial.
- Creativity and storytelling prowess adaptable to different tones and styles.
- Deep understanding of content performance metrics and testing frameworks.
Additional Information :
Youll be joining a high-performing fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.
- Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a full-time work-from-home role.
- Access to co-working spaces in Sydney Melbourne Brisbane and select regional cities.
- Mental health support through our wellbeing platform Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhance your home office with our work from home equipment allowance benefit.
- Being part of one of the fastest-growing industries in Australia improving the lives of hundreds of thousands of patients.
#LI-GQ1 #LI-REMOTE
We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
