Marketing Manager
Marketing Manager
Posted on :
17-06-2025
Employer Active
1 Vacancy
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Job Description
- Create and execute detailed marketing plans to showcase the resort s amenities including lodging dining events and guest experiences.
- Maintain a strong and cohesive brand identity across all platforms including digital media print materials and social channels.
- Oversee the resort s online presence including website updates search engine optimization (SEO) paid ads and social media interactions.
- Cultivate relationships with media outlets influencers and key partners to boost exposure and strengthen the resort s reputation.
- Design initiatives to enhance guest interaction foster loyalty through tailored programs and deliver personalized experiences.
- Evaluate industry trends competitor activities and guest feedback to optimize marketing strategies.
- Lead promotional efforts for resort-hosted events seasonal deals and exclusive packages.
- Monitor marketing expenditures to ensure cost efficiency while maximising return on investment (ROI).
- Partner with sales operations and hospitality teams to align marketing efforts with broader business objectives.
- Develop pricing strategies and special offers to increase bookings and revenue growth.
- Create and oversee programs that incentivize repeat visits and strengthen brand advocacy.
- Engage with travel influencers and affiliate networks to broaden the resort s audience reach.
- Manage PR responses during unforeseen events to protect the resort s reputation.
- Promote environmentally friendly practices and community involvement efforts.
- Ensure the resort s website is intuitive mobile-friendly and equipped with a seamless booking system.
- Leverage data insights to refine marketing tactics and enhance campaign results.
- Secure sponsorships and collaborations to increase visibility and attract new guests.
- Develop targeted strategies to appeal to diverse regional and demographic markets.
- Assist other departments as needed to support overall operations along with handling multiple tasks efficiently.
Requirements
- Bachelor s degree in Marketing Hospitality Business or related field.
- More than 5 years of marketing experience in hospitality tourism or luxury resorts.
- Strong expertise in digital marketing (SEO PPC social media email marketing).
- Excellent communication creativity and project management skills.
- Data-driven mindset with proficiency in analytics tools (Google Analytics Meta Insights).
- Ability to multitask work under deadlines and collaborate with cross-functional teams.
Employment Type
Full Time
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