Product Marketing Manager, LATAM
Product Marketing Manager, LATAM
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Job Description
With 1000 intelligence professionals over $300M in sales and serving over 1900 clients worldwide Recorded Future is the worlds most advanced and largest intelligence company!
We are seeking a results-driven Product Marketing Manager to lead go-to-market initiatives across LATAM. This role will drive product adoption execute digital marketing campaigns and enable sales teams to succeed in the LATAM market.
Key Responsibilities
Go-to-Market Strategy
- Develop and execute go-to-market strategies for product launches across LATAM markets
- Conduct market research and competitive analysis to identify positioning opportunities
- Define target customer segments and create buyer personas specific to LATAM regions
- Partner with sales leadership on pricing strategies and launch coordination
Digital Campaign Management
- Design and execute integrated digital marketing campaigns across paid search social media and content marketing
- Create localized content strategies for diverse LATAM audiences
- Optimize campaigns across mobile and desktop users and manage marketing automation platforms
- Monitor performance metrics and optimize campaigns based on ROI
Sales Enablement
- Develop sales materials including pitch decks product sheets and case studies
- Create and deliver product training programs for regional sales teams
- Establish sales playbooks with market-specific insights and competitive intelligence
- Provide ongoing sales support and analyze performance data for optimization
Required Qualifications
- Bachelors degree in Marketing Business or related field
- 4 years of product marketing experience with 2 years in Latin American markets
- Fluent in Spanish (native or near-native proficiency required)
- Strong analytical skills with marketing analytics experience (Google Analytics HubSpot Salesforce)
- Experience with digital marketing channels and marketing automation
- Excellent communication skills and ability to work across time zones
Preferred Qualifications
- Experience in cybersecurity B2B SaaS technology or similar industries
- Previous experience managing marketing budgets and vendor relationships
- MBA or advanced marketing degree
- Familiarity with LATAM business culture and regulatory environments
- Strategic thinking with tactical execution abilities
- Cultural intelligence and understanding of LATAM markets
- Data-driven decision making and analytical skills
- Cross-functional collaboration and project management
- Adaptability in fast-paced environments
- Able to travel 20-30% of the time
#LI-Remote
Why should you join Recorded Future
Recorded Future employees (or Futurists) represent over 40 nationalities and embody our core values of having high standards practicing inclusion and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.
Want more info
Blog & Podcast: Learn everything you want to know (and maybe some things youd rather not know) about the world of cyber threat intelligence
Linkedin Instagram&Twitter: Whats happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements
We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to our recruiting team at
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race religion color national origin gender including pregnancy sexual orientation gender identity age marital status veteran status disability or any other characteristic protected by law.
Recorded Future will not discharge discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about discussed or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts and in alignment with our hiring practices across all jurisdictions.
Notice to Agency and Search Firm Representatives:
Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future including those sent to our employees or through our website will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.
Agencies must have a valid written agreement in place with Recorded Futures recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.
Required Experience:
Manager
Employment Type
Full Time
