Marketing Lead (7+ Years)
Marketing Lead (7+ Years)
Posted on :
17-06-2025
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1 Vacancy
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Job Description
About Fam (previously FamPay)
Fam is Indias first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new financially aware generation and drive 250 million youngest users in India to kickstart their financial journey super early in their life.
Founded in 2019 by IIT Roorkee alumni Fam is backed by some of the most respected investors around the world like Elevation Capital Y-Combinator Peak XV (Sequoia Capital) India Venture Highway Global Founders Capital and the likes of Kunal Shah Amrish Rao as angel investors.
About this role:
At Fam we believe that - Content is King.
This isnt a typical marketing role. Were looking for a creative leader who thinks in memes and reels but dreams in brand strategy. Someone who can spot a trend before it trends turn insights into ideas and rally a crew of writers designers and creators to make magic happen.
Youll be the north star for our brand voice the architect behind our content IPs and the creator for campaigns that drive both eyeballs and impact. If youve ever wanted to run your own mini media house inside a rocketship startup this is your shot.
On the Job
- Lead Fams content and marketing team to create highly engaging content
- End to end ownership for all our social media channels - Instagram Youtube etc
- Be the creative head for all our regular content IPs and advertisements
- Helping in building a team - Hiring managing work and growth of marketing team
- Planning roadmaps for marketing and own the delivery timelines
- Give regular feedback on ideas content design to the team
- Collaborate with the product and design teams for GTMs product related content
Must-haves (Min. qualifications)
- 7 years of overall relevant experience
- Atleast 2 years experience doing all things social media and content
- Experience of working with a team of copy writers designers video editors and analysts. Its a must have that you have worked directly with a creative/ marketing team
- Experience working with a tech consumer brand (Even as the creative agency person)
- Hands on experience in building and scaling a brand story in India
- Directly collaborated with creators and influencers to create content for social media
Good to have
- Experience with running performance marketing SEO or ads
- Experience with offline marketing - ATL BTL activities
- Worked directly to produce advertisements
- Any experience with managing PR and media relations
Why join us
- We are Indias most engaging Instagram brand with 1M followers
- We believe in content and invest in creating engaging content
- Collaborate with an amazing team of engineers product and designers
- Opportunity to lead and grow in a high-impact leadership role
- If you want to work in a high impact and high ownership role in a tech startup
- Collaborating directly withSambhav(Co-founder) andAnchit(Founding Team - Head Product and Design) to shape Fams product strategy and design direction
Perks That Go Beyond the Paycheck
Relocation assistance to make your move seamless.
Free office meals (lunch & dinner).
Generous leave policy including birthday leave period leave paternity and maternity support and more.
Salary advance and loan policies for any financial help.
Quarterly rewards and recognition programs and a referral program with great incentives.
Access the latest gadgets and tools.
Comprehensive health insurance for you and your family mental health support.
Tax benefits with options like food coupons phone allowances car/device leasing.
Retirement perks like PF contribution leave encashment and gratuity.
Heres all the tea on FamApp
FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account FamX seamlessly integrates UPI and card payments enabling users to manage save and learn about their finances effortlessly.
Revolutionizing Payments and FinTech
FamApp has enabled 10 million users to make UPI and card payments across India removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles which lets them add a personal touch to their payments.
Trusted by leading investors
Were proud to be supported by renowned investors like Elevation Capital Y-Combinator Peak XV (formerly Sequoia Capital India) Venture Highway Global Founders Capital and esteemed angels Kunal Shah and Amrish Rao.
Join Our Dynamic Team
At Fam our people-first approach is reflected in our generous leave policies flexible work schedules comprehensive health benefits and free mental health sessions. We dont mean to brag but we promise youll be surrounded by some of the most fun talented and passionate people in the startup space.
Want to see what makes life at Fam so awesome Check out our shenanigans at @lifeatfam
Employment Type
Full-Time
Department / Functional Area
Key Skills
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