Creative Performance Specialist -
Creative Performance Specialist -
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Job Description
Position Summary
We are seeking a Creative Performance Specialist to drive the growth and success of TikTok advertising campaigns. In this hands-on role you will research trends manage UGC creators develop and test creative ad concepts and work closely with media buyers to optimize performance.
This is an exciting opportunity for a creative proactive person who loves working in a fast-paced environment. What matters most is your ability to spot what makes content perform write clear briefs and continuously iterate to improve results.
Key Responsibilities
- Research TikTok trends formats and viral mechanics
Stay on top of daily TikTok trends audio formats and creator content.
- Manage UGC creator briefing & coordination
Find and vet UGC creators write creative briefs and provide feedback to ensure high-quality content.
- Develop and iterate on ad concepts
Create direct-response and storytelling scripts visuals and variations; adapt organic formats into paid ads.
- Analyze creative performance and optimize
Identify creative fatigue performance drop-offs and winning structures; refine concepts accordingly.
- Collaborate with internal teams
Work with media buyers and other team members to align on insights and reuse top-performing TikToks across platforms.
- Maintain a creative testing pipeline
Plan weekly tests tag creatives and monitor results to continuously improve campaigns.
Required qualifications
- 2 years of experience in media agencies (1 year acceptable with strong relevant creative performance work)
- Strong expertise and passion for TikTok and its creator ecosystem
- Hands-on experience working with UGC creators or influencers
- Ability to write clear actionable creative briefs
- Understanding of ad performance metrics (CTR ROAS CVR)
- Creative resourceful and data-driven mindset
What we offer
- Flexible remote work setup work where youre most productive
- Vacation and paid time off in line with your local national standards
- Direct support from platform representatives and access to inside knowledge
- The opportunity to make a real impact in a small high-growth team
- A collaborative environment where your input and ideas matter
- A chance to shape the companys TikTok creative strategy from the ground up
Employment Type
Full Time
