Director of Site Merchandising
Director of Site Merchandising
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$ 170000 - 190000
1 Vacancy
Job Description
WHY JOIN ALO
Mindful movement. Its at the core of why we do what we do at Aloits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
We are seeking a Director of Site Merchandising to own and drive our site merchandising strategy optimizing the digital customer experience to maximize conversion engagement and revenue growth. This leader will oversee a team of high-performing data-driven merchandisers ensuring seamless execution of site initiatives while identifying strategic opportunities to enhance product discovery and customer journey. The Director will serve as a key cross-functional partner leveraging data and industry insights to drive continuous improvement and innovation in online merchandising.
RESPONSIBILITIES
- Own and evolve the site merchandising strategy to accelerate digital growth drive conversion and deepen customer engagementaligning with company objectives and brand vision.
- Translate business priorities into a strategic site merchandising roadmap ensuring that digital storytelling product launches and key seasonal moments drive commercial impact and elevate the brand experience.
- Drive site performance optimization by analyzing key metrics (conversion CTR traffic sell-through) and translating insights into actionable improvements across product placement category structure and on-site marketing.
- Champion customer-first merchandising improving product discoverability through thoughtful navigation strategic categorization personalized recommendations and data-backed product sorting.
- Collaborate cross-functionally with marketing brand creative planning buying and digital product teams to ensure consistent storytelling and a frictionless digital experience across all customer touchpoints.
- Innovate with intent leveraging A/B testing personalization tools and emerging technologies to improve site functionality and relevance in real-time.
- Deliver strategic insights by synthesizing customer behavior industry trends and competitive benchmarks to guide product positioning digital campaigns and future merchandising investments.
- Lead and inspire a high-impact team fostering a culture of performance curiosity and continuous learning through mentorship clear goal setting and growth opportunities.
QUALIFICATIONS
- 8 years of experience in site merchandising e-commerce or digital marketing with a proven track record of driving measurable business impact.
- Strong leadership experience with the ability to inspire and develop high-performing teams.
- Expertise in e-commerce platforms web analytics tools (Shopify Google Analytics Tableau Heap) and merchandising technologies (Bloomreach Optimizely) is a plus
- Deep analytical skills with the ability to translate data into actionable insights and strategies.
- Experience with A/B testing personalization and conversion rate optimization.
- Strong business acumen with the ability to influence stakeholders at all levels and drive cross-functional alignment.
- Exceptional communication and presentation skills with the ability to advocate for merchandising strategies and innovations.
- Ability to thrive in a fast-paced dynamic environment managing multiple priorities with a strategic mindset.
The base salary range for this position is $170000-$190000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location experience and performance. As such on occasion and when applicable there is the possibility that the final agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the companys total rewards package for exempt employees. Other rewards may include performance bonuses long term incentives a PTO policy and many other progressive benefits.
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Required Experience:
Director
Employment Type
Full-Time
