Art Director
Art Director
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Job Description
Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood because weve been in the trenches. Over the last 9 years weve dedicated ourselves to developing the tools (and sometimes the tips too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida The SnotSucker weve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019 with products to help women with the transition through the fourth trimester into motherhood. Today Frida holds over a 70% share of its main category and our products can be found in over 50 countries and in over 40000 stores throughout the US - in every retail channel from mass-market grocery chain drug and specialty stores. For 9 years weve had parents backs as they navigate the parts of parenthood you dont usually see on the gram with honest and raw messaging to provide the answers to questions they didnt even know they had. And were just getting started.
How You Will Make an Impact
Frida is looking for an Art Director to join our Marketing team and play an integral part in shaping and curating the Frida brands. The Art Director will be responsible for concepting and creating campaign assets social photoshoots planning creatively supporting events and activations as well as overseeing and prioritizing their own day to day tasks.
Responsibility to include:
- Maintain and advance Fridas visual brands by enforcing brand guidelines across departments and continuously explore new ways to enhance those guidelines.
- Specialty: illustrative brand style - oversee brand standards across various digital and traditional marketing channels
- Assist in overseeing guiding any campaigns led by the design team in a manner that reflects our brand strategy personality while ensuring consistency across all channels. This includes:
- Attending Brief Kickoffs cross-functional meetings
- Concepting execution of all campaign assets (social mailers emails presentations)
- Working with cross functional partners to carry through strategic and business needs from brand management to campaign development
- Take responsibility for finished projects
- Manage approve design quality for a range of creative assets for social media
- Create shotlists produce and art direct monthly remote photoshoots according to Marketing Teams social briefs manage post-production externally via photographer and internally managing files once shoot is complete.
- Overseeing top level social assets for all accounts
- Review brief and provide visual direction for design team
- Execute specialty design projects
- Design and produce the following in a wide variety of styles for online and offline media:
- Custom illustrations
- Social media content
- Events and PR activation design support
- Internal company activation support
- Monitor projects through all phases of production including; Concepting Quality Control Quality Assurance Presentation and Release
- Act as the link between cross-functional groups- brand teams product development
- Concept big ideas in line with brand objectives and present ideas in a clear and concise manner
- Other projects as assigned
What You Will Need
- Bachelors Degree in design or related field
- 7 years of graphic design experience and 2-3 years experience producing and managing photoshoots
- Passion for storytelling point of view and immersion in the work
- Solid design skills in print web/digital multi-page collateral multimedia and video
- Strong problem-solving skills
- Proven ability to drive results through strategic creative solutions
- Detail driven and excellent time management skills
- Ability to confidently present design concepts confidently to leadership peers
- Ability to manage multiple projects simultaneously set priorities negotiate timing utilize resources identify and address project needs meet deadlines
- Outstanding knowledge of Macintosh Operating System
- Extensive experience with Adobe Creative Cloud especially the following:
- InDesign: Must be at expert level and know major points of application when applied to Print.
- Photoshop: Must be at expert level and know major points of application when applied to Print and Digital. Must be familiar with using applications for digital productivity including Smart Objects Layer Comps and Applying Effects (Having Retouching capabilities a plus).
- Illustrator: Must be at expert level and know major points of application when applied to Print and Digital.
- Experience/proficiency in CSS HTML Wordpress is ideal but not necessary
- AfterEffects or Adobe Premiere Pro are a plus
- Knowledge of Figma required
Who You Will Work With
Frida is an organization that values collaboration and community. As the Junior Art Director you will work closely with Marketing Activation & Strategy Sales & Sales Planning and Product Development.
Our Ways of Working
Frida HQ is located in Miami Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
- Robust health benefits including:
- Comprehensive medical vision and dental plans
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance Short-Term Disability and Long-Term Disability
- FSA & HSA
- 401k matching up to 4% with immediate vesting.
- Generous paid time off program including elective PTO days federal holidays sick/wellness days and a birthday floater.
- Flexible paid pregnancy and parental leave.
- Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures blowouts massages and carwash services.
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
- Exclusive employee product discounts.
EEO
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Privacy Policy
By applying for this position you acknowledge and understand that your information will be used as described in Fridas Job Applicant Privacy Policy: and Third-Party Submissions
Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.
Fraud Disclaimer
Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.
If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or Your safety and privacy is our priority.
Required Experience:
Director
Employment Type
Full-Time
