Director of Product Management - Fan Engagement
Director of Product Management - Fan Engagement
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Job Description
Job Summary:
WHO ARE WE
Live Nation Entertainment is the worlds leading live entertainment company comprised of global market leaders: Ticketmaster Live Nation Concerts and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50000 events annually for nearly 7000 artists in 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information visit.
WHO ARE YOU
Passionate and motivated. Driven with an entrepreneurial spirit. Resourceful innovative forward thinking and committed. At Live Nation Entertainment our people embrace these qualities so if this sounds like you then please read on!
THE TEAM
The fan experience is constantly evolving. People dont go to concerts just to hear their favorite artists play their favorite songs. They go to fully immerse themselves in a truly unique moment in time experience; one that will never be repeated again. At Live Nation we are charged with helping create that experience making it memorable to each and every fan in its own unique way. We do this first and foremost by making every effort to understand our fans. Because once we understand our fans we can personalize their experiences. As the Fan Engagement team it is our mission to enable our CRM marketing teams across Live Nation to improve the fan journey by continuously enhancing our CRM MarTech stack.
THE ROLE
Across the Live Nation and Ticketmaster ecosystems our fans are coming to expect a better more personalized experience. Reporting to the VP of Fan Engagement we are seeking a strong Director of Product Management who can thrive in a fast-paced environment focused on helping us to grow our CRM marketing capabilities.
The Director will manage a full-stack team responsible for improving tools and technology to extend capabilities related to audience targeting email templates & journeys app push web push and more. We are seeking candidates who are proactive self-starters and have a proven track record of leading cross-functional product initiatives with deep understanding of CRM and marketing technologies. The ideal candidate will be an accomplished professional who possesses the passion experience skills and abilities to support our ever-increasing marketing reach.
WHAT THIS ROLE WILL DO
Manage a team of dynamic individual contributors. Leading this swift multi-function team youll implement product enhancements from inception to production
Work with Live Nation teams (CRM Sales Technology Product) to execute the strategy vision and prioritization of products and features to support Fan Engagement goals
Provide product strategy insight to leverage email app push & inbox messages as well as Journeys in Salesforce Marketing Cloud (SFMC) and other MarTech platforms
Work cross functionally to refine product requirements user stories specifications and workflow diagrams
Chase down anyone and everyone who can help get a problem solved
Plan/manage product roll-out and assist with the day-to-day operational support post roll-out
Socialize products and features gain consensus and stakeholder buy-in and demo product prototypes
WHAT THIS PERSON WILL BRING
4 years product management experience in the field of marketing or a technical marketingbackground
Experience managing people managing multiple functions especially welcomed
Proficient in requirements definition authoring epics user stories and acceptance criteria within the Agile/Scrum methodology
Proven problem-solver with the ability to develop novel and scalable solutions to hard problems
Experience with Salesforce Marketing Cloud Databricks and a Customer Data Platform preferred
Deep understanding of audience segmentation and activation technologies
Above-average analytical skills
Understanding of or experience in the ticketing and/or live event industry a plus
Having led Product in a start-up environment is great but not required
Strong communication and presentation skills with technical non-technical and executive audiences
Ability to maintain a broad and big-picture view and weigh varied/multiple factors when making product decisions
Passion for working with data and data integration with a deep understanding of how data can be used to drive action through marketing
Demonstrated ability to think not only tactically but strategically and operationally. Must be able to assess the information that you have from multiple viewpoints and provide solutions that address the problem or opportunity
Detail oriented with strong time management and organizational skills
Excellent problem solving and critical thinking skills driven by intellectual curiosity
Capable of managing multiple projects simultaneously and handling shifting priorities
Flexible and responsive to changing situations and capable of reacting quickly to changes in a fluid environment. Comfortable with ambiguity and deadline pressure
Self-motivated and focused on achieving results
Passion for working with data and data integration with deep understanding of how data can be used to drive action through marketing
Team-oriented collaborative worker while still being able to work independently
BENEFITS & PERKS
Our motto is Taking Care of Our Own through 6 pillars of benefits:
HEALTH: Medical vision dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets generous paid time off including paid holidays sick time and personal days
WEALTH: 401(k) program with company match stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses plus fertility adoption foster or surrogacy support
CAREER: Career and skill development programs with School of Live tuition reimbursement and student loan repayment
OTHERS: Volunteer time off crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves contribute fully and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience talent and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over) ancestry color religious creed (including religious dress and grooming practices) family and medical care leave or the denial of family and medical care leave mental or physical disability (including HIV and AIDS) marital status domestic partner status medical condition (including cancer and genetic characteristics) genetic information military and veteran status political affiliation national origin (including language use restrictions) citizenship race sex (including pregnancy childbirth breastfeeding and medical conditions related to pregnancy childbirth or breastfeeding) gender gender identity and gender expression sexual orientation intersectionality or any other basis protected by applicable federal state or local law rule ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations Live Nation also wishes to participate in a timely good faith interactive process with a disabled applicant or employee to determine effective reasonable accommodations if any which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available including promotion from within employee referrals outside advertising employment agencies internet recruiting job fairs college recruiting and search firms.
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The expected compensation for this position is:
$136000.00 USD - $170000.00 USD** Pay is based on a number of factors including market location qualifications skills and experience.
Required Experience:
Director
Employment Type
Full-Time
