Digital Media Buyer
Digital Media Buyer
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Job Description
Our client Longworth Media and Marketing is growing again!
About Us
Since 2007 Longworth has been a trusted media and marketing agency known for bold ideas smart strategy and an unwavering dedication to our clients. With a core focus on media services we partner with advertisers across industries to drive business results and long-term growth. Our culture is rooted in our valuesFire in the Belly The Highest Bar Fanatically Client-Focused Do the Right Thing and Service Before Self.
Position Overview
Were looking for a Digital Media Buyer who thrives in a fast-paced collaborative work environment. This person is responsible for planning executing and optimizing digital media campaigns across programmatic social display native and video platforms. You will collaborate closely with other teams to drive measurable results for our clients.
Key Responsibilities
- Plan negotiate and execute digital media buys across programmatic search social and video platforms.
- Conduct competitive and audience research to inform targeting strategies.
- Coordinate with clients and internal teams to ensure timely delivery of campaign assets and launch materials.
- Manage campaign trafficking pixels UTM parameters and other campaign documentation.
- Analyze campaign performance data and make real-time adjustments to improve efficiency and outcomes.
- Provide ongoing reporting and insights to clients and internal teams.
- Stay current on industry trends ad tech innovations and platform updates.
Education/Qualifications
- Bachelors Degree or higher in Communications Marketing Advertising or related field or equivalent work experience required.
- 2-5 years of experience in digital marketing advertising or media services (agency experience preferred).
- Hands-on experience in platforms such as Google Ads Meta The Trade Desk Basis Technologies or similar.
- Strong Excel/Google Sheets and data analysis skills.
- Solid understanding of KPIs such as CTR CPC CPM ROAS and CPA.
- Familiarity with Google Analytics and third-party reporting tools (e.g. Datorama Looker Studio Tap Clicks etc.)
- Excellent organizational and time-management skills.
- Ability to manage multiple campaigns and deadlines at once.
- Aptitude for learning new programs and platforms is necessary.
- Excellent decision-making problem-solving and critical thinking skills.
- Strong internal and external communication (written and verbal) and presentation skills.
- Experience with local and regional media campaigns.
- Knowledge of CTV/OTT platforms and buying methods.
- Google Ads and Meta certifications a plus.
- Experience working with small-to-medium businesses or direct clients.
Preferred Skills
- Experience with local and regional media campaigns.
- Knowledge of CTV/OTT platforms and buying methods.
- Google Ads and Meta certifications a plus.
- Experience working with small-to-medium businesses or direct clients.
Employment Type
Full-Time
