Senior Product Marketing Leader (m/f/d)
Senior Product Marketing Leader (m/f/d)
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Job Description
Job Description Summary
Come and join our powerful unified force with the energy to change the world.Our mission is BIG. Our TRANSFORMATION is key bringing the right businesses together to LEAD the ENERGY TRANSITION. Our TEAM is ready.
Vernova Purpose
GE Vernova is accelerating the path to more reliable affordable and sustainable energy while helping our customers power economies and deliver the electricity that is vital to health safety security and improved quality of life. Are you excited at the opportunity to electrify and decarbonize the world
What impact youll make
As a member of the Marketing team within the Gas Power Product Management organization you will be an active contributor to the success of the team by owning the Product Marketing strategy aligned to a Business Line; you will be consolidating marketplace & customer insights to guide product development strategic decision-making and long term business planning.
Job Description
What youll do
- Develop and own the marketing strategy for Gas Power products (Heavy Duty Gas Turbines Steam Turbines Generators HRSGs) for new units and/or services
- Stay abreast of industry trends power & electricity market insights marketplace leading indicators and forecasts relevant to the business; liaise with regional marketing experts and connect the dots globally
- Gather Voice of Customer (VOC) insights understand customer requirements and utilize data to inform on product and/or sales strategies providing a differentiated value proposition
- Perform segmentation analyses considering customer values behaviors and needs. Perform market mapping & targeting; capture emerging trends in relevant segments and develop corresponding strategies
- Document marketplace requirements in support of new product development summarizing marketplace insights segmentation requirements identification and VOC
- Provide relevant marketplace inputs feeding into new product business cases and capital allocation decisions
- Strategically partner with Product Managers throughout the product development phase
- Define and lead marketing campaigns develop and maintain internal/external collateral (e.g. fact sheets customer presentations catalogs webinars webpages)
- Provide marketplace context data and guidance in support of operational decision-making as well as longer term product positioning & strategy
- Participate in continuous process improvement initiatives related to the Marketing work scope
What youll bring (Basic Qualifications)
- Bachelors degree in marketing business-related discipline or engineering from an accredited college or university or equivalent knowledge/experience
- Significant experience in the Power industry
- Significant experience in a marketing product management or commercial role
What will make you stand out
- Strong interpersonal and leadership skills; effective at working cross-functionally in a matrixed organization to achieve a desired outcome
- Highly motivated curious and self-starter mentality
- Innovative & creative spirit
- Demonstrated ability to analyze and resolve problems
- Strong oral and written communication skills including executive level communications
- Deep knowledge of the global gas power generation marketplace and industry tools/databases
- Solid understanding of market research techniques market analysis techniques and statistical analysis
- Strategic integration: ability to influence & partner with key internal and external parties to develop novel solutions and integrate them into business processes
- Ability to document plan market and execute programs; established project management skills
About Us
Inclusion & Diversity
At GE we believe in the value of your unique identity background and experiences. We are committed to fostering an inclusive culture where everyone feels empowered to do their best work because they feel accepted respected and that they belong. Click here to learn more: U.S. based candidates only for purposes of complying with U.S. pay transparency requirements the base pay range for this position is $128600 - $171400 USD Annual.
The specific pay offered may be influenced by a variety of factors including the candidates experience education and skill set. This Senior Professional Band position is also eligible for a variable incentive bonus of 15%.
*The Company pays a geographic differential of 110% 120% or 130% of salary in certain areas.
This position will stay open on the career website until at least6/18/2025
Benefits Available to You:
GE employees rise to the challenge of building a world that works. In order to meet this mission we provide varied competitive benefits to help support our workforce: Our Culture GE Vernova ()
- Our compensation & benefits are designed to help you manage your personal and family needs while rewarding high performers. We offer a robust benefits package depending on your employment status and your national requirements.
- A healthy balanced lifestyle can mean different things to different people. Weve created programs that support the way you live and work today.
- GE invests to provide opportunities to grow your career by providing a path for continued on-the-job learning and development.
Healthcare benefits include medical dental vision and prescription drug coverage; access to a Health Coach a 24/7 nurse-based resource; and access to the Employee Assistance Program providing 24/7 confidential assessment counseling and referral services.
Retirement benefits include the GE Retirement Savings Plan a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions as well as access to Fidelity resources and planning consultants.
Other benefits include tuition assistance adoption assistance paid parental leave disability insurance life insurance and paid time-off for vacation or illness.
General Electric CompanyRopcor Inc. their successors and in some cases their affiliates each sponsor certain employee benefit plansor programs (i.e. is a Sponsor). Each Sponsor reserves the right to terminate amend suspend replace or modify its benefit plansand programs at any time and for any reason in its sole discretion. No individual has a vested right to any benefit under a Sponsorswelfare benefit plan or program. This document does not create a contract of employment with any individual.
About GE Vernova Gas Power
GE Vernovas Gas Power business engineers advanced efficient natural gas-powered technologies and services along with decarbonization solutions that aim to help electrify a lower carbon future. It is a global leader in gas turbines and power plant technologies and services with the industrys largest installed base.
Additional Information
Relocation Assistance Provided: No
Required Experience:
Senior IC
Employment Type
Full-Time
