Field Marketing Manager Italy
Field Marketing Manager Italy
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Job Description
Job Description Summary
We are looking for a dynamic and results-oriented Field Marketing Manager to lead localised marketing efforts for our imaging products within specific markets. This role is essential in translating international strategy into regional impact bringing campaigns to life in-market driving customer engagement and supporting commercial success. The Field Marketing Manager will work closely with Sales Product Marketing Regulatory and Medical Affairs to ensure our offerings resonate with local healthcare professionals and decision-makers.Job Description
Key Responsibilities
- Local Market Strategy & Execution: Adapt and implement marketing strategies based on local market dynamics customer needs and regulatory requirements.
- Cross-Functional Collaboration: Collaborate with Sales Medical Affairs and Regulatory teams to ensure alignment of marketing strategies with business goals and compliance standards.
- Market Research & Analysis: Conduct market research and analyse customer feedback competitor activities and local market trends to inform strategic decisions.
- Campaign Execution: Lead the implementation of marketing campaigns in the field to drive customer engagement and product adoption.
- Sales Enablement: Partner with local sales teams to provide tailored tools messaging and programs that support effective customer engagement.
- Voice of the Market: Collect and synthesise insights from customers sales and competitors to influence regional messaging and content.
- Product Launch Support: Coordinate and execute local launch activities in collaboration with the international marketing team.
- Channel & Partner Engagement: Build and maintain relationships with key stakeholders partners and KOLs to enhance marketing reach and impact.
- Performance Tracking: Monitor key performance indicators and campaign effectiveness providing actionable insights for continuous improvement.
- Regulatory Compliance: Ensure all marketing activities adhere to local and global regulatory and legal requirements.
Required Qualifications & Skills:
- Bachelors degree in Marketing Business Life Sciences or a related field
- Significant years of marketing experience in the pharmaceutical biotechnology or medical device industry with a strong understanding of diagnostic imaging products.
- Deep understanding of local healthcare systems customer journeys and competitive landscapes
- Strong collaboration skills with proven success working cross-functionally (e.g. sales medical regulatory)
- Excellent communication skills and fluency in both local language(s) and English
- Solid project management and organizational capabilities with the ability to juggle multiple initiatives
- Willingness to travel as required for market visits customer meetings and conferences.
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
Behaviors
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.
Total Rewards
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.
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Additional Information
Relocation Assistance Provided: No
Required Experience:
Manager
Employment Type
Full-Time
