Brand Partnership & Activation Manager
Brand Partnership & Activation Manager
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$ 112481 - 152180
1 Vacancy
Job Description
The Brand Partnership & Activation Manager plays a pivotal role in bringing the brand to life through strategic partnerships and high-impact activations that drive brand awareness engagement and affinity of Thrivent. This role is responsible for developing and executing experiential marketing initiatives that create meaningful connections with key audiences. The manager will identify negotiate and manage strategic brand partnerships ensuring alignment with business objectives and maximizing brand visibility.
Additionally this role oversees the planning and execution of immersive brand experiences including live events sponsorships and digital activations while collaborating cross-functionally with marketing creative and external partners to ensure seamless execution. Success in this role requires a balance of strategic vision creativity and operational excellence with a keen ability to measure and optimize activation impact.
DUTIES & RESPONSIBILITIES:
Partnership Strategy & Management
Develop and manage strategic partnership opportunities including but not limited to sports cultural events or non-profit partnership that can elevate brand awareness and audience engagement.
Identify assess and cultivate strategic brand partnerships that align with Thrivents purpose strategic positioning and business objectives ensuring they drive measurable awareness engagement and growth.
Analyze market trends competitor collaborators and industry opportunities to proactively seek partnership that enhance brand positioning and audience reach.
Develop business cases to access partnership potential considering factors such as brand alignment audience overlap engagement potential and ROI.
Negotiate contracts manage relationships and oversee activation of partnership assets across digital in-person and media channels.
Collaborate with internal stakeholders to ensure partnership investments align with brand and business objectives. Track and analyze partnership performance optimizing for effectiveness.
Brand Activations
Lead the development and execution of brand activations that enhance awareness engagement and affinity.
Partner with cross-functional teams to integrate activations into broader brand campaigns.
Identify and execute experiential marketing opportunities including in-person and digital activations.
Manage activation logistics budgets timelines and measurement to ensure flawless execution and impact.
Assess and optimize activations based on performance insights ensuring continuous improvement.
Work closely with Brand and Creative teams to ensure consistency across all activations and sponsorships.
Partner with Media Social and Events teams to extend the reach and impact of brand activations.
Collaborate with external agencies vendors and partners to execute high-quality brand experiences.
Serve as the internal expert on brand activations and sponsorship strategy providing recommendations and insights to leadership.
QUALIFICATIONS & SKILLS:
Required:
Bachelors degree or higher in marketing communications brand or related field.
8 years of experience in brand activation partnership/sponsorship management experiential marketing or related fields.
Strong knowledge of brand marketing partnership/sponsorship strategy and experiential activations.
Experience managing cross-functional projects budgets and vendor relationships.
Excellent communication presentation and relationship-building skills.
Ability to work in a fast-paced environment with multiple priorities and tight deadlines possess drive flexibility and be an enthusiastic team player.
Ability to shift and adapt to changing priorities; proactively anticipating obstacles and seeking alternatives to keep projects on track.
Ability to analyze performance data and apply insights to optimize activations and sponsorships.
Strategic thinker with a hands-on approach to execution.
Preferred:
Ability to travel as needed up to 10%.
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race religion color sex gender identity sexual orientation pregnancy national origin age disability marital status citizenship status military or veteran status genetic information or any other status protected by applicable local state or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation please let us know by sending an email toor calland request Human Resources.
Required Experience:
Manager
Employment Type
Full-Time
